Hoop Interactive builds LinkedIn campaigns staged by funnel level — awareness, consideration, and conversion — so premium CPCs go toward the audience actually ready to buy, not one all-in-one campaign guessing at every stage.
LinkedIn advertising is paid promotion targeting LinkedIn's professional user base by job title, seniority, industry, and company size — data no other major ad platform matches at the same resolution. Campaigns run through Sponsored Content, Lead Gen Forms, Message Ads, and other formats, each suited to a different point in the B2B buying journey.
The single biggest mistake in LinkedIn advertising is running one all-in-one campaign for every audience at every stage. A buyer who's never heard of you needs a different message than one actively comparing vendors, and treating both the same way wastes LinkedIn's premium CPCs on the wrong offer at the wrong time.
Three stages, three different messages — and mixing them is the most expensive mistake on this platform.
| Funnel stage | What it targets | Typical format |
|---|---|---|
| TOFU (top of funnel) | Building awareness with an audience unfamiliar with your brand. | Ungated reports, benchmarks, and short video content. |
| MOFU (middle of funnel) | Engaging an audience that's shown interest but isn't ready to buy. | Gated webinars, checklists, and Lead Gen Forms. |
| BOFU (bottom of funnel) | Converting high-intent audiences and named target accounts. | Direct offers, remarketing, and account-based advertising. |
At three to five times Google's average CPC, every click on the wrong message is an expensive mistake.
At $5 to $12 per click, roughly three to five times Google's average, every click on the wrong message is an expensive mistake. Staging campaigns by funnel level isn't a nice-to-have on LinkedIn the way it might be on cheaper platforms; it's the difference between a program that produces pipeline and one that burns budget on impressions nobody remembers.
Use broad, persona-based targeting if you're building awareness across a wide addressable market. Use account-based advertising if you have a defined list of target accounts and enough deal value to justify LinkedIn's premium CPC against a small, specific audience.
LinkedIn reaches decision-makers with a precision no other platform offers, which matters most when your deal size can absorb the platform's premium cost.
Job title, seniority, and company size at a resolution nobody else has.
Against Meta and X combined, on lead generation.
Well above standard landing page conversion rates.
Named, high-value target accounts reached directly.
Presence with buyers who research vendors before committing.
Real pipeline and revenue data, not just lead counts.
We scope the engagement around your funnel stage and audience, not a single campaign type.
Feed-native campaigns with pre-filled lead forms built for the highest conversion rate.
Campaigns targeted to named accounts, coordinated with your sales team's outreach.
Direct inbox campaigns for high-intent audiences and event or webinar promotion.
Paid distribution of a team member's personal posts, building trust logos can't.
Job title, seniority, industry, and company size targeting matched to your ICP.
CRM-connected reporting tracking pipeline and closed revenue, not just leads.
Four situations send most B2B marketing leads to us for LinkedIn work.
Job title and seniority actually matter for who should see your ads.
Average contract value is high enough that LinkedIn's cost per click still pencils out.
Sales has named accounts they want to reach, but no coordinated ad campaign supports it.
Every audience sees the same message, with no staging by funnel level.
These five mistakes account for most of the LinkedIn accounts burning budget without producing pipeline.
The same message to every audience at every stage wastes LinkedIn's premium CPCs. We stage campaigns by funnel level from the start.
Sending gated-content traffic to Website Conversions instead of Lead Generation loses the pre-filled form advantage. We match objective to offer every time.
Stacking too many targeting filters shrinks reach and inflates CPCs unnecessarily. We layer targeting only as tightly as the objective actually requires.
The same ad shown for months fatigues a smaller, professional audience fast. We refresh creative every 4 to 6 weeks.
Account-targeted ads with no coordinated sales outreach leave pipeline on the table. We build ABM campaigns alongside your sales team's sequencing.
Six stages, from first call to pipeline-tracked campaigns. We report bi-weekly with full visibility into the work.
We define your ICP, target accounts if relevant, and the right objective for each planned offer.
1–2 weeks · StrategyWe build distinct TOFU, MOFU, and BOFU campaigns instead of one blended program.
1–2 weeks · StructureWe write ad copy and build Lead Gen Forms matched to each funnel stage's offer.
1–2 weeks · CreativeWe launch campaigns across the formats and stages your strategy calls for.
1 week · LaunchWe test creative, audiences, and bid strategy, refining what's producing pipeline.
3–4 weeks · TestingWe report bi-weekly on pipeline and closed revenue through your connected CRM.
Bi-Weekly · ReportingThree factors drive the price: account-based versus broad targeting, number of funnel stages, and creative volume. Management fees are separate from ad spend, which typically needs $3,000 to $5,000 monthly for meaningful data.
Platform-native tools, backed by CRM integration that closes the loop on revenue.
Pick the model that fits your sales motion and target accounts. All include bi-weekly reporting.
Ongoing management and optimization across your full campaign funnel.
Best for ongoing demand genA defined account list, timeline, and price for a focused ABM push.
Best for named accountsA one-time account and funnel audit for teams managing campaigns internally.
Best for in-house teamsLinkedIn paired with Google Ads for a full B2B demand generation program.
Best for multi-channelNo hidden gaps. Each engagement includes everything you need to build a pipeline-producing program.
The process stays the same. The ICP and deal size change by business.
Feature and comparison campaigns targeting buying committees.
ABM campaigns for long, multi-stakeholder sales cycles.
Thought leadership campaigns building trust with decision-makers.
Compliant campaigns for regulated, high-value products.
Longer-cycle campaigns targeting procurement and operations leaders.
Job title and industry-targeted candidate and client campaigns.
Personal-brand campaigns through Thought Leader Ads.
Executive education and program campaigns targeting professionals.
Real work, real numbers — see how we did it for Kiwinz.
300%
Kiwinz was stuck with local-only targeting and poor creatives. We restructured their Meta advertising, launched influencer partnerships, and built an affiliate programme — growing reach 300% while cutting acquisition costs by 40%.
300%
Reach Increase
40%
Lower CPA
3x
Influencer Conv.
LinkedIn advertising is one of seven services we offer under Paid Advertising.
The full paid service this sits under.
ExploreSearch, Shopping & Performance Max.
ExploreSearch-account depth and Quality Score work.
ExploreRe-engage the accounts already in your funnel.
ExplorePaid social for broader-reach campaigns.
ExploreOrganic comparison content for the same buyers.
ExploreThe gated assets every MOFU campaign needs.
ExploreThe wider pipeline service this feeds.
ExploreThe questions B2B marketing leads ask us most before starting a LinkedIn program.
LinkedIn advertising management costs $1,500 to $15,000 or more per month in flat fees, separate from ad spend paid to LinkedIn. A starter B2B program costs $1,500 to $3,000 per month, a growth ABM program costs $3,000 to $7,000 per month, and an enterprise multi-persona program costs $7,000 to $15,000 or more per month.
LinkedIn campaigns typically show meaningful lead data within 3 to 4 weeks, though B2B buying cycles mean pipeline and closed revenue attribution often takes 2 to 4 months to become clear.
Use Lead Generation if you want the highest conversion rate, since the form pre-fills from the user's LinkedIn profile and converts around 13% compared to 4% to 6% for standard landing pages. Use Website Conversions if you need the visitor on your own site to track additional behavior or offer more context than a form allows.
TOFU campaigns build awareness with ungated content like trend reports or short videos. MOFU campaigns capture engaged audiences with gated content tied to lead forms. BOFU campaigns target high-intent audiences with direct product or service offers, often through remarketing or account-based advertising.
Yes. We build account-targeted campaigns coordinated with your sales team's outreach sequencing, since ABM on LinkedIn only works when marketing and sales are aligned on the same target account list.
LinkedIn's cost reflects its targeting precision: job title, seniority, industry, and company size data that Meta, TikTok, and Google don't have at the same resolution. For B2B products with meaningful deal sizes, that precision reduces wasted spend on unqualified audiences enough to justify the premium.
Yes. We connect LinkedIn campaign data to HubSpot, Salesforce, or your CRM of choice, so reporting shows pipeline and closed revenue, not just clicks and lead form fills.
We use Sponsored Content, Lead Gen Forms, Message Ads, Document Ads, and Thought Leader Ads, selected based on funnel stage and offer type rather than defaulting to one format for every campaign.
Yes, if your average deal size or customer lifetime value is high enough to absorb LinkedIn's premium cost per click. For lower-value transactions, Meta or Google typically deliver a lower cost per lead with comparable volume.
No. We work month-to-month, though LinkedIn campaigns benefit from a minimum 3-month commitment since B2B buying cycles take longer to show full pipeline impact.
Yes. We sign an NDA before the discovery call, before you share any account or business details with us.
LinkedIn Campaign Manager
HubSpot
Salesforce
Looker Studio
Google Analytics 4
