A local ad budget, scaled into national demand.
Kiwinz had products with country-wide appeal but a marketing setup built for a single city. We rewired their paid engine — Meta ads, influencers and affiliates — to reach the whole market for less.
- Client
- Kiwinz
- Industry
- E-commerce Retail
- Location
- Pakistan
- Timeline
- 3 Months
In short
Kiwinz was boxed in by local-only targeting, untested audiences and weak creative. We rebuilt their Meta campaigns around behaviour-based audiences, launched curated influencer and affiliate programmes, and opened up the whole country — lifting reach 300% while dropping cost per acquisition 40%.
- 300% increase in advertising reach from nationwide Meta expansion
- 40% lower cost per acquisition via behaviour-based targeting
- Influencer partnerships converting at 3x the rate of paid ads
- A self-sustaining affiliate programme driving ongoing sales
Spending more to reach less
Kiwinz had a strong catalogue and a loyal customer base, but their marketing ran on a local-business mindset. Meta campaigns were pinned to a narrow geographic radius, ignoring the nationwide demand their products could easily serve.
Targeting was broad and untested, so budget poured into impressions that rarely converted. Pair that with low-production creative and unclear value propositions, and every weak ad pushed costs up — shrinking the budget, capping reach, and repeating the cycle.
Local-only targeting
Campaigns confined to a small radius, leaving viable national demand untouched.
Misaligned audiences
Broad, untested segments burning spend on people unlikely to buy.
Weak creative
Low-quality visuals and vague messaging dragging down click-through and trust.
No growth channels
No influencer or affiliate motion — everything rode on a single paid account.
A three-channel growth engine
We rebuilt acquisition around a full Meta funnel — awareness, consideration and conversion — fed by behaviour-based and lookalike audiences built from the top-converting customers. Proper pixel and conversion tracking meant decisions ran on real outcomes, not vanity metrics.
Then we diversified beyond paid. Curated influencer partnerships were scored on audience alignment rather than follower count and paid on performance, while a self-service affiliate portal turned happy customers into a compounding, lower-cost sales channel.
The growth engine
Three channels, one compounding system
Meta Ads
Full-funnel campaigns with behaviour-based and lookalike audiences, dynamic retargeting and clean conversion tracking.
Influencers
Partners scored on audience alignment and paid on performance — authentic endorsements that outconvert paid ads.
Affiliate
A self-service portal with tracked links, assets and automated payouts that turns customers into sales partners.
The results
Reach increase
300%
Lower CPA
40%
Influencer conv. rate
3x
Market penetration
National
Creative that earned its spend
Our ads used to burn budget with nothing to show. Hoop restructured everything — now we acquire customers nationwide at nearly half the cost, and the influencer programme keeps growing on its own.
Iftikhar Khan — Owner, Kiwinz
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