A Fashion Ecommerce Store, Built by Hoop, Marketed by Hoop.
Hoop designed and built a UK streetwear store that puts bold, art-inspired clothing first, and runs its SEO and analytics.
- Client
- Shabist
- Industry
- Fashion & Apparel
- Location
- United Kingdom
- Status
- Completed
In short
Shabist sells graphic tees and hoodies inspired by Japanese art, Peshawar craft and car culture. Hoop built the store so the artwork leads and buying stays simple, then set it up to be found and measured.
- Shopify commerce with a custom Next.js and React frontend
- Image-led collections and product pages
- Brand-led design in black, white and red
- Multi-currency selling with GBP by default
- Ecommerce SEO and structured product metadata
- Analytics and tracking from day one
The store at a glance
Collections
4
Sizes
S–XL
Tees From
£15
Express Checkout
Shop Pay
Let the art speak without hiding the products
A fashion brand built on artwork can easily turn its store into a lookbook. Shabist needed a store that shows the brand and still makes finding and buying the clothes easy.
Brand vs. buying
Strong visuals, but sizes, prices and add-to-cart always in reach.
Clear collections
Tees, hoodies and sets that are easy to browse.
A rebrand in progress
A new identity without losing earlier work.
Growth you can measure
Search visibility and tracking built in, not bolted on.
One store, design to data
Storefront Design
A bold, image-led look built around the brand’s artwork.
Collection Taxonomy
Core Collection, T Shirts, Hoodies, Co-Ord Sets and Stitched Suits.
Product Pages
Galleries, size selection, size chart, returns and shipping.
Shopify + Custom Frontend
Shopify commerce with Next.js and React frontend work.
Ecommerce SEO
Metadata, content foundations and performance work.
Analytics & Tracking
Measurement in place to support marketing.
Culture, printed on cotton
Shabist mixes influences most stores keep apart. The design system gives each one room while keeping the store unmistakably one brand.
Japanese Art — Samurai, torii, dragons
Ink-splash graphics on a red rising sun.
Peshawar Craft — Mandala and embroidery
Pieces named for Pekhawar, the city’s old name.
Car Culture — Skyline R-34 GTR
Line-art tees for car fans.
Nature — Whales, horses, gestures
Hand-drawn motifs across the range.
Collections first, artwork everywhere
The homepage opens on the brand, then goes straight into the Core Collection with prices and sale tags in view.
Homepage and Core Collection
Core Collection — Featured pieces
Skyline R-34 GTR Tee, Samurai Tee, Mandala Art From Pekhawar Tee, White Hoodie From Pekhawar.
T Shirts — Graphic cotton tees
Dragon Tee, Starry Whales Tee, Japanese House Tee, Choose The Gesture Tee, Embroidered Horse Tee.
Hoodies — Heavyweight basics
Black Hoodie From Pekhawar, White Hoodie From Pekhawar.
More Collections — Room to grow
Co-Ord Sets, Stitched Suits.
Everything needed to buy, nothing in the way
Large product imagery on the left, choices and checkout on the right, and the details shoppers ask about one tap away.
Product page with size selection and Shop Pay
Size selection
S to XL, with a size chart on the page.
Fast checkout
Add to cart or Buy with Shop Pay.
Answers up front
Description, returns and shipping in tidy accordions.
Help and loyalty
WhatsApp chat and a rewards program on every page.
Built for the phone in someone's hand
Most fashion shoppers browse on mobile. The store keeps the artwork big, the grid in two columns and quick add-to-cart on every card.
Mobile homepage
T Shirts collection banner
From a search to a shipped tee
- 01
Step 01
Found
A shopper searches for art-inspired or cultural streetwear.
- 02
Step 02
Browse
The Core Collection and category pages lead with the artwork.
- 03
Step 03
Choose
Gallery, size, size chart and shipping on one page.
- 04
Step 04
Buy
Add to cart or Shop Pay, in the shopper’s currency.
- 05
Step 05
Measured
Analytics records the journey to guide the next campaign.
Built to be found, then measured
The store is positioned for searches like art-inspired clothing and bold cultural streetwear, with every collection and product structured for search.
Keyword targeting
Art-inspired clothing, cultural streetwear and graphic tee searches.
Structured metadata
Product and collection titles, descriptions and data.
Performance
Loading work so image-heavy pages stay fast.
Tracking
Analytics foundations to measure marketing.
A new name without starting over
Shabist is the current identity of a store that first launched as Mauve. Hoop carried the work across the change instead of rebuilding.
Step 01 — Same catalogue
Products and collections moved across intact.
Step 02 — Same foundations
Development, SEO and analytics groundwork kept.
Step 03 — New identity
The Shabist logo and look applied across the store.
What Hoop delivered
Brand & Design
- Storefront Design
- Brand Presentation
- Rebrand Continuity
- Responsive Layouts
Storefront
- Next.js & React Frontend
- Collection Taxonomy
- Product Pages
- Mobile Shopping
Commerce
- Shopify Setup
- Shop Pay Checkout
- Multi-Currency
- Rewards & WhatsApp
SEO & Analytics
- Ecommerce SEO
- Structured Metadata
- Performance Work
- Analytics & Tracking
A store that sells the art and the clothes
Collections
4
Platform
Shopify
Frontend
Next.js
Default Currency
GBP
Frequently Asked
Questions
Questions about this case study.
It depends on how custom the storefront is, how many collections and product types you carry, and whether SEO and analytics are part of the scope. Shabist combined brand-led design, a custom frontend on Shopify, SEO and tracking, so it was scoped as one engagement rather than a theme install.
A theme is faster to launch. A custom frontend, like the Next.js and React work on this project, gives a brand more control over visual identity and performance while Shopify still runs products, checkout and payments.
Yes. For Shabist, Hoop set up structured product and collection metadata, search-friendly content foundations, performance work and keyword targeting around art-inspired clothing and cultural streetwear.
Yes. Shabist is the current identity of a store that launched under an earlier name. Hoop carried the product catalogue, development and SEO groundwork across the rebrand instead of rebuilding from zero.
Yes. Analytics and tracking foundations were part of this build, so marketing activity can be measured from the first visit through to purchase.
Yes. Shabist prices in GBP by default, with a country and currency selector that covers markets including the US, Canada and the EU, all handled through Shopify.
The services behind this project
Running a clothing brand that deserves a better store?
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