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Web Design Services

Web Design Services - built to convert, not just look good.

We design custom websites with research-driven UX, responsive layouts, Core Web Vitals performance, and conversion rate optimisation (CRO) built in, so your website earns its place in your marketing budget.

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Trusted by businesses worldwide
Mobile-first58–60% traffic is mobile
Core Web VitalsLCP · INP · CLS targets
WCAG 2.2Accessibility standard
CRO built inNot added after launch
Overview

Web design that earns revenue, not just compliments.

94% of first impressions are design-related. A visitor judges your brand within 50 milliseconds of landing, before reading a single word. Poor design loses that judgment instantly. But good design alone doesn't convert. A website that looks polished but loads slowly, disorients on mobile, or buries the call to action still fails the business.

At Hoop Interactive, web design starts with user research - understanding who visits, what they need, and where they drop off. We build information architecture and wireframes that solve navigation before adding visual polish. Every design decision - typography scale, whitespace, colour contrast, CTA placement - is made with a conversion outcome in mind, not just an aesthetic one.

We design websites that are responsive (mobile-first, tested across 12+ device sizes), fast (Core Web Vitals pass on launch), accessible (WCAG 2.2 AA built in), and SEO-structured (correct heading hierarchy, schema markup, semantic HTML). Development follows design, we don't hand over a Figma file and disappear.

01
Marketing websites
Brand sites, landing pages, campaign pages, and lead generation.
02
SaaS & product websites
Conversion-focused sites for software products and platforms.
03
Ecommerce design
Product pages, category pages, and checkout UX optimisation.
04
Website redesigns
Redesign existing sites that look outdated or convert poorly.

Design, specialised.

Six deeper design and build services under this area, each focused on a different surface.

01

UI/UX Design

User research, wireframes, prototypes, and design systems, tested with real users before production code gets written.

02

Landing Page Design

Single-purpose pages built to convert paid and organic traffic into leads or sales.

03

Dashboard Design

Data-dense admin and analytics interfaces that stay readable as the data grows.

04

Website Redesign

Rebuilding an existing site around performance, conversion, and a current brand.

05

Contractor Website Design

Lead-generating sites for trades and contractors, built around local search and quote requests.

06

WordPress Development

Custom themes, plugin development, and WooCommerce builds on the CMS that still powers over 40% of the web.

9 web design services we deliver.

From initial research to a live, converting website, every phase handled in-house.

UX research & user testing

Heatmap analysis, session recordings, user interviews, and competitor audits to understand what visitors actually need, before a single wireframe is drawn.

Information architecture & wireframing

Navigation structure, page hierarchy, and content layout mapped in low-fidelity wireframes, locked in before visual design begins.

UI (User Interface) design

High-fidelity Figma designs covering every page, component, and interaction state - typography, colour system, spacing tokens, hover states, and mobile layouts.

Responsive & mobile-first design

Designed mobile-first, tested on 12+ device breakpoints. 58–60% of web traffic is mobile, the mobile experience is the primary experience.

Conversion rate optimisation (CRO)

CTA hierarchy, form friction reduction, trust signal placement, above-the-fold prioritisation, and A/B test design - built into the process, not added after launch.

Performance & Core Web Vitals design

Image weight, animation load, font loading, layout shift - we design with LCP ≤ 2.5s, INP ≤ 200ms, and CLS < 0.1 targets from the first component.

Accessibility design (WCAG 2.2)

4.5:1 contrast for body text, keyboard-navigable components, ARIA labels, alt-text strategy, and semantic heading hierarchy, compliant with WCAG 2.2 AA.

Design system & component library

A reusable Figma component library - buttons, inputs, cards, navigation, typography scale - so future pages stay consistent and developers build from one source of truth.

Website redesign

A full audit of the existing site - heatmaps, bounce data, funnel analysis - followed by a redesign that keeps what works, fixes what doesn't, and preserves SEO equity.

How we design your website.

A 5-phase design process - research before pixels, pixels before code.

01

Research & audit

Competitor analysis, heatmap review, user persona definition, and a technical audit of your existing site if redesigning.

Data before design
02

IA & wireframes

Navigation structure, user journey mapping, and low-fidelity wireframes for every page, reviewed and approved before visual design begins.

Structure locked first
03

UI design & prototype

High-fidelity Figma designs with an interactive prototype, you experience the site before it's built. All states, hover interactions, and mobile layouts included.

Interactive before code
04

Development

Pixel-perfect front-end build with Core Web Vitals performance targets, WCAG 2.2 compliance, and responsive testing across all device sizes.

Performance targets set
05

Launch & optimise

Go-live, SEO setup, analytics configuration, and post-launch CRO - monitoring bounce rate, heatmaps, and conversion data to iterate on what the data shows.

CRO continues post-launch

Performance, accessibility & SEO - by design.

Google ranks on Core Web Vitals (LCP, INP, CLS). We design to pass them, plus WCAG accessibility and SEO structure, from the first component. Only ~47% of sites pass all three today.

LCP - Largest Contentful Paint

How fast the main content loads - typically the hero image or headline. We design with WebP images, preloading, and critical CSS to hit ≤ 1.5s on most pages, reducing bounce by up to 32% versus a 3-second load.

Target: ≤ 2.5s · Good: ≤ 1.5s

INP - Interaction to Next Paint

How responsive the page feels to clicks, taps, and key presses. INP replaced First Input Delay in 2024. We audit JavaScript main-thread blocking and minimise long tasks above 50ms.

Target: ≤ 200ms · Good: ≤ 100ms

CLS - Cumulative Layout Shift

Visual stability - whether elements jump as the page loads, causing accidental clicks. We set explicit dimensions on all images, ad slots, and embeds, and defer fonts with font-display: swap.

Target: < 0.1 · Avoid: > 0.25

WCAG 2.2 accessibility

4.5:1 contrast for body text, 3:1 for large text, keyboard navigation, ARIA labels, alt text, and 44px minimum touch targets on mobile. Compliance reduces legal risk and improves SEO via semantic structure.

Mobile-first design

58–60% of global web traffic is mobile. We design the mobile layout first, then scale up, not shrink down. Mobile cart abandonment sits at 85.65%; poor mobile UX is the primary cause.

Design–SEO alignment

Correct H1–H6 heading hierarchy, semantic HTML5 elements, schema markup, canonical planning, and image alt-text strategy - all set during design, not retrofitted after development.

Why Design With Hoop

Design and development under one roof.

Most agencies hand you a Figma file and leave development to someone else. The handoff is where design intent gets lost. We own both, the design and the build, so what launches matches what was designed.

  • 01

    Research before pixels

    We start with user data - heatmaps, session recordings, competitor audits - not a blank canvas. Design decisions are grounded in evidence of how your actual users behave.

  • 02

    Performance is a design requirement

    LCP, INP, and CLS targets are set in the design brief. Image formats, animation weight, and font strategy are decided in Figma, not fixed after a red PageSpeed report.

  • 03

    CRO is built in, not layered on

    CTA hierarchy, above-the-fold content, social proof placement, and form friction are addressed in the wireframe phase, not added as an optimisation project six months post-launch.

  • 04

    Design-system thinking from the start

    We build a component library, not isolated pages. Every button, card, and input is part of a system, so the site scales to new pages without inconsistency and developers build faster.

Proof, not promises.

A complete redesign that took a fashion brand from one city to a national customer base.

All Case Studies
  • Web Design
  • Ecommerce Development
  • Digital Marketing
  • Shopify
Client
Khayest
Industry
Beauty & Cosmetics E-commerce
Location
Pakistan
Timeline
4 Months

5×

Redesign Drives Customer Growth

Khayest came to us with a locally-known brand and an underperforming online presence. We redesigned the ecommerce platform with a conversion-focused product page layout, restructured the navigation for browsing intent, and launched a national digital marketing campaign - growing the customer base 5× from a single city to buyers across the country, design and marketing operating as one system.

5×

Customer base growth

Local → National

Market expansion

One team

Design + marketing unified

Khayest beauty e-commerce storefront and Instagram presence after performance and growth transformation
Read Full Case Study
Our Stack

Tools we design with.

Every design tool, framework, and CMS we use to design and build websites.

Design & UX
FigmaFigJamFramerPrincipleAdobe XD
Research & Testing
HotjarMicrosoft ClarityGoogle Analytics 4MazeUserTestingOptimal Workshop
Front-end
React / Next.jsTypeScriptTailwind CSSFramer MotionHTML5 / CSS3
CMS & Builders
WordPressWebflowShopifyContentfulSanity
Performance
PageSpeed InsightsLighthouseGTmetrixWebP / AVIFCloudflare CDN
Accessibility
axe DevToolsWAVEColour Contrast AnalyserNVDAVoiceOver

Ways to work with us.

4 engagement types that match your project scope and timeline.

New website design

Full UX research, wireframing, UI design, and front-end build for a brand-new website from scratch.

Best for new businesses & launches

Website redesign

Data-driven redesign of an existing site - audit, restructure, and rebuild without losing SEO equity or brand recognition.

Best for underperforming sites

Landing page design

High-converting single-page design for product launches, paid campaigns, lead generation, or event promotion.

Best for campaigns & launches

CRO & UX audit

A full audit of an existing site with heatmap analysis, usability findings, and a prioritised list of design changes to increase conversion rate.

Best for optimising existing sites
Client Success

Growing businesses have
already made the move

End-to-End

From Idea to Revenue

5-Star

Client-Rated

Two Divisions

Software + Marketing

“Our business went from local to national thanks to Hoop. They completely transformed our e-commerce platform and helped us expand our customer base 5x. The results speak for themselves.”
Hamza Khan

Hamza Khan

Owner, Khayest

What's Included

Every web design project comes complete.

No gaps between design and a live, performing website. Every project includes the full stack of deliverables.

UX research & competitor audit
Data-driven design decisions from day one.
Information architecture
Navigation structure mapped before any pixel design.
Low-fidelity wireframes
Every page structured and approved before visual design.
High-fidelity Figma UI design
All pages, all states, all breakpoints designed.
Interactive prototype
Experience the site in Figma before development starts.
Responsive build (12+ breakpoints)
Mobile, tablet, and desktop, all tested.
Core Web Vitals passed on launch
LCP, INP, and CLS targets met before go-live.
WCAG 2.2 AA compliance
Accessible to users with disabilities. Legal coverage.
SEO structure & schema setup
Heading hierarchy, meta tags, and schema markup.
GA4 & analytics setup
Conversion tracking live from launch day.

Web design for every sector.

Industries where we've designed and launched websites.

SaaS & Tech

Product marketing sites, sign-up flows, pricing pages.

Ecommerce & Retail

Product pages, category UX, checkout optimisation.

Healthcare

Patient-facing sites, telehealth platforms, clinic websites.

Fintech & Finance

Trust-led design for financial services and banking.

Fashion & Lifestyle

Brand storytelling, lookbooks, D2C store design.

Education & EdTech

Course platforms, institutional sites, LMS UX design.

Professional Services

B2B agencies, law firms, consulting, and recruitment.

Logistics & Operations

Corporate sites, fleet management, B2B portals.

The Deep Dive

Understanding web design.

A direct guide to UX, information architecture, Core Web Vitals, accessibility, and the design decisions that determine whether a website converts or just exists.

What is web design?

Web design is the process of planning and creating the visual layout, user experience structure, and interactive behaviour of a website. It covers four interconnected disciplines: information architecture (how content is organised and navigated), UI design (how pages look), UX design (how users move through the site and complete tasks), and performance design (how design decisions affect load speed, interactivity, and visual stability).

Web design directly determines business outcomes. 88% of users don't return after a poor experience. Well-executed UI increases conversion rates by up to 200%; well-executed UX by up to 400%. A website that loads in 3 seconds loses 32% more users to bounce than one that loads in 1 second. These are design outputs, not development outputs - the decisions that cause them are made in Figma, not in code.

UX design vs UI design, what each covers

UX (User Experience) design addresses how users achieve goals: defining personas, mapping journeys, creating information architecture, writing microcopy, and designing navigation. A UX designer asks: can a first-time visitor find what they need within 10–15 seconds? UX problems include confusing navigation labels, too many competing CTAs, unclear form fields, and checkout flows with too many steps.

UI (User Interface) design addresses how a website looks and feels: typography scale, colour and contrast, spacing, icon style, button design, hover and focus states, and the visual hierarchy that directs attention. The 4.5:1 contrast ratio (WCAG 2.2 AA) is used not as a compliance checkbox but as a design constraint that improves readability for everyone.

Both work together. Good UI with poor IA fails, the page looks beautiful but users can't find what they need. Good IA with poor UI fails, the structure is logical but users don't trust the brand. Strong web design integrates both.

Information architecture, the 3 decisions that define navigation

Navigation depth is how many clicks separate a user from any content. The standard guidance is a maximum of three clicks to reach any page; beyond that, users abandon navigation and use search. Flat structures outperform deep hierarchies for most marketing and ecommerce sites.

Navigation labels are the words used for menu items. Descriptive, plain-language labels - "Services", "Pricing", "Case Studies" - outperform creative or branded ones. Users scan for familiar words; unfamiliar labels increase cognitive load. Card-sorting research identifies the label set that matches how users mentally categorise content.

Above-the-fold content determines what a visitor sees before scrolling. The hero must answer three questions in under five seconds: what is this, who is it for, and what should I do next. Failing any of the three drives users back to Google, which signals poor satisfaction and damages rankings over time.

CRO in web design, design decisions that affect conversion rate

CTA placement and hierarchy. Every page has one primary CTA. A page with four equal-weight CTAs converts worse than one with a single prominent CTA and clearly secondary ones. We use size, colour, and whitespace to create hierarchy, not identical buttons at every section.

Form friction. Every additional form field reduces completion by roughly 3–5%. A seven-field form converts at about half the rate of a three-field form asking for the same intent. We remove fields that are "nice to have" rather than required to progress the lead.

Trust signals & page speed. Logos, testimonials, case-study metrics, and review counts reduce purchase anxiety, and placement near CTAs outperforms footers. Separately, each 1-second delay in load reduces conversions by ~7%; a 3-second mobile page loses 53% of users. We treat load time as a conversion metric, and place primary mobile CTAs within thumb reach with 44×44px minimum tap targets.

Responsive design, how mobile-first works in practice

Mobile-first means designing the smallest viewport first and expanding upward, not designing for desktop and shrinking down. Designing for mobile forces prioritisation: only the most important content and actions fit on a small screen. Desktop-first tends to include more, then struggles to fit it on mobile, resulting in hidden content, tiny text, and horizontal scroll.

58–60% of global traffic is mobile, and 81% of sites still perform poorly on mobile UX. When mobile pages take over 4 seconds to load, 63% of users leave. The performance standard for mobile is more demanding than desktop because connections are slower and mobile CPUs process JavaScript more slowly. We set separate performance budgets for mobile and desktop, and test on real devices, not just DevTools emulation.

Modern responsive design uses three layout techniques: CSS Grid for two-dimensional layouts, Flexbox for single-axis layouts, and container queries for component-level responsiveness - chosen per requirement, not one approach applied to everything.

Related services.

Services that pair naturally with web design.

Web Application Development

Full-stack web apps built on the designs we create.

Explore

Ecommerce Development

Shopify, WooCommerce, and custom ecommerce design.

Explore

Mobile App Design

iOS and Android UI/UX design for mobile applications.

Explore

API Development

Backend APIs that power the websites and apps we design.

Explore

SaaS Development

SaaS product design - dashboards, onboarding, and admin.

Explore

SEO Services

Organic search strategy aligned with site architecture.

Paid Advertising

Landing page design for Google and Meta ad campaigns.

Branding

Logo, identity, and visual system before web design starts.

More services in this area
Custom SoftwareAI DevelopmentVibe CodingCloud & DevOpsData & AnalyticsSecurity, QA & MaintenanceGame Development
FAQ

Web Design Questions

The things clients ask us most before every web design project.

Web design covers the visual layout, UX structure, and interaction design of a website; web development covers the code that makes it work. Web design outputs are Figma files - wireframes, high-fidelity UI designs, interactive prototypes, and component libraries. Web development outputs are the live website in a browser. We do both - which means the design is built as designed, not interpreted by a developer who was not in the design process.

A 5–8 page marketing website typically takes 6–10 weeks from research to launch: about 1 week for UX research and IA, 1–2 weeks for wireframes, 2–3 weeks for UI design and prototype, and 2–4 weeks for development and testing. Larger sites (20+ pages, complex navigation, or integrated CMS) take 12–20 weeks. Ecommerce sites with product catalogues and checkout flows take 10–16 weeks. We give a phased timeline after a scoping call.

Core Web Vitals are three performance metrics Google uses as ranking signals: LCP (Largest Contentful Paint) ≤ 2.5s, INP (Interaction to Next Paint) ≤ 200ms, and CLS (Cumulative Layout Shift) < 0.1. Only about 47% of sites currently pass all three. Sites that fail lose an estimated 8–35% in conversions due to poor perceived performance. Cutting load time from 3s to 1s reduces bounce rate by around 32%. We set these as targets in the design brief and measure them in staging before launch.

Both. Design and development happen under the same roof with the same team, there is no handoff to a separate development agency. This eliminates the most common point of failure in web projects: the gap between what was designed and what was built. Our developers are involved in design reviews, and our designers are involved in development sprints, so the live site matches the Figma file.

WCAG (Web Content Accessibility Guidelines) 2.2 AA is the current standard for web accessibility, and for many sectors compliance is a legal requirement. It covers four principles: Perceivable, Operable, Understandable, and Robust. Around 94.8% of the top one million homepages contain detectable accessibility errors. We design to WCAG 2.2 AA from the wireframe stage, not as a retrofit after development.

Yes. We conduct a full SEO audit before redesigning - mapping all indexed URLs, current rankings, and internal link structure - then design the new site to preserve URL patterns where possible. Where URLs change, we implement 301 redirects for every changed path and carry forward schema markup, canonical tags, and meta data. A poorly managed redesign can lose 20–40% of organic traffic; a well-managed one preserves it and typically improves it through better Core Web Vitals and UX signals.

We design and build for WordPress, Webflow, Shopify, Contentful, and Sanity, as well as fully custom Next.js builds without a third-party CMS. The choice depends on how your team will manage content post-launch: WordPress for content-heavy sites with non-technical editors, Webflow for marketing teams who need visual editing, Shopify for ecommerce, and Next.js + headless CMS for maximum performance. We recommend the right CMS for your team's workflow, not the platform we prefer to build on.

Cost depends on scope: number of pages, complexity of interactions, CMS requirements, and whether ecommerce or custom functionality is involved. A focused marketing site redesign (5–10 pages) costs significantly less than a large ecommerce or SaaS product site. We scope each project individually and price in phases, the design phase separately from development, so you can review the design before committing to the build. Free scoping call with no obligation.