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Paid Advertising Services

Paid Advertising Services - turn ad spend into measurable revenue.

We manage Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, shopping campaigns, remarketing, conversion tracking, landing pages, and ROI reporting from one performance system - optimised for qualified leads and sales, not cheap clicks.

Explore Paid Ads
Trusted by businesses worldwide
4.2×Target ROAS for ecommerce scaling
30 daysClean account rebuild window
7Core paid media channels
1 systemAds, tracking, landing pages, CRM
Overview

Paid ads work when tracking, targeting, creative, and landing pages work together.

Paid advertising is the fastest way to reach buyers who are ready to act. Search ads capture demand from people already looking for a product or service. Paid social creates demand with creative, offers, and audience signals. Remarketing converts people who visited but did not buy or enquire.

We manage the full paid-media stack: account audits, campaign strategy, keyword research, audience research, ad copy, creative direction, landing-page alignment, bid strategy, budget pacing, conversion tracking, call tracking, CRM attribution, and weekly optimisation.

We do not optimise for cheap clicks. We optimise for qualified leads, booked calls, sales revenue, CPA, ROAS, CAC, and pipeline value.

01
For lead generation
Google Search, LinkedIn Ads, Meta Ads, landing pages, CRM tracking.
02
For ecommerce
Shopping ads, Performance Max, Meta catalog ads, remarketing, ROAS.
03
For SaaS
Demo bookings, free-trial campaigns, lifecycle retargeting, CRM attribution.
04
For local businesses
Search ads, call ads, maps-ready pages, location extensions, call tracking.

4 paid advertising services we manage.

Each service connects media spend to a measurable business outcome.

Highest Intent

Google Ads Management

Google Ads captures demand from users who are actively searching. We manage Search, Performance Max, Shopping, YouTube, Display, Discovery, call campaigns, and remarketing - every account structured by intent, margin, location, audience, and conversion value rather than by platform default.

Search AdsPerformance MaxShopping AdsYouTube AdsCall Ads
Google Ads ManagementDemand Creation

Meta Ads Management

Meta Ads create demand with creative, audience signals, and retargeting. We manage Facebook Ads, Instagram Ads, Advantage+ campaigns, catalog ads, lead forms, conversion campaigns, and full-funnel remarketing - testing offers and angles, not just creatives.

Facebook AdsInstagram AdsCatalog AdsLead FormsRetargeting
Facebook & Meta AdsB2B Pipeline

LinkedIn Ads Management

LinkedIn Ads work best for B2B pipeline, account-based marketing, and high-ticket services. We build campaigns around job title, company size, industry, seniority, matched audiences, lead-gen forms, and CRM-qualified sales stages - measured on SQLs, not form fills.

ABMLead Gen FormsMatched AudiencesCompany TargetingB2B SaaS
LinkedIn AdvertisingRevenue Recovery

Remarketing & Retargeting

Remarketing brings back visitors who did not convert on the first visit. We segment audiences by page viewed, cart status, lead stage, product interest, time window, and CRM status so every follow-up ad matches the buyer journey.

GA4 AudiencesMeta PixelCart RecoveryCRM ListsDynamic Ads
Retargeting Advertising

Paid advertising, specialised.

Seven deeper services under this area, each with its own platform, creative rulebook, and measurement model.

01

PPC Management

Search-account depth across Google and Microsoft Ads: wasted spend audits, negative keyword hygiene, and Quality Score work that can halve your cost per click.

02

Google Ads Management

Search, Shopping, Performance Max, and Display on flat-fee pricing, with GA4 and enhanced conversion tracking fixed before any bid gets touched.

03

Facebook Ads

Meta creative built on a refresh cadence, since the average ad fatigues in 8.4 days, with Conversions API restoring the signal iOS took away.

04

Retargeting Advertising

Frequency-capped, funnel-segmented campaigns across Google, Meta, and LinkedIn, with converters excluded and incrementality proven by holdout tests.

05

Ecommerce PPC

Feed-first Shopping and Performance Max, segmented by SKU performance and optimised toward margin rather than a ROAS number in isolation.

06

LinkedIn Advertising

B2B campaigns staged by funnel level, from ungated TOFU content to named-account ABM, with CRM-connected pipeline attribution.

07

TikTok Ads

Spark Ads built from real creator content, which convert 44% better than standard In-Feed, with 3 to 5 variants tested per ad group.

9 PPC management tasks included in every account.

Paid ads need structure, tracking, creative, landing pages, and weekly decisions.

Account audit

We review campaign structure, spend waste, tracking gaps, match types, search terms, Quality Score, audience overlap, landing pages, and conversion quality.

Campaign strategy

We define the offer, funnel stage, target audience, platform mix, budget split, conversion goal, and a 30/60/90-day scaling plan.

Keyword research

We build keyword lists by commercial intent, problem terms, competitor terms, local modifiers, branded terms, and negative keywords.

Audience targeting

We create buyer segments using demographics, interests, lookalikes, custom audiences, remarketing lists, CRM lists, and in-market signals.

Ad copywriting

We write ads around buyer pain, offer clarity, proof, urgency, objections, and call-to-action alignment with the landing page.

Creative testing

We test static ads, short-form video, UGC-style ads, product ads, founder-led ads, testimonial ads, and offer-led variations.

Conversion tracking

We set up Google Tag Manager, GA4, Meta Pixel, Conversions API (CAPI), call tracking, form tracking, and CRM attribution.

Landing page alignment

We match ad intent to page content, headline, offer, proof, form length, page speed, mobile layout, and conversion path.

Reporting and optimisation

We report spend, CPA, CPL, ROAS, CAC, lead quality, revenue, pipeline value, and the exact decisions made each week.

Paid media channels - which we use by goal.

The right channel depends on buyer intent, price point, sales cycle, and creative volume.

Google Search Ads

Best for service leads, emergency intent, local demand, B2B bottom-funnel searches, and high-intent product categories.

Goal: capture existing demand

Google Shopping

Best for ecommerce products with clear pricing, strong images, clean feeds, competitive margins, and repeat-purchase potential.

Goal: product revenue

Performance Max

Best when feed quality, conversion tracking, creative assets, and audience signals are strong enough for automation to work.

Goal: scale across Google inventory

Meta Ads

Best for ecommerce, lead generation, local offers, direct-response creative, retargeting, and audience expansion.

Goal: demand creation

LinkedIn Ads

Best for B2B SaaS, enterprise services, hiring campaigns, ABM, whitepaper downloads, webinars, and demo bookings.

Goal: high-value B2B pipeline

Microsoft Ads

Best for B2B search, finance, professional services, older buyers, desktop-heavy markets, and lower-cost search clicks.

Goal: efficient search expansion

6 metrics we optimise first.

Clicks matter only when clicks create qualified revenue.

CPL

Cost per lead

CPL shows how much each lead costs. We lower it by improving targeting, copy, offer, landing page, form flow, and negative keywords.

CPA

Cost per acquisition

CPA shows how much each customer costs. We use it for ecommerce, SaaS trials, booked appointments, paid signups, and sales-qualified leads.

ROAS

Return on ad spend

ROAS measures revenue generated for every $1 spent. We use it for ecommerce, subscriptions, and campaigns with tracked revenue events.

CAC

Customer acquisition cost

CAC includes media spend, agency cost, tools, and sales cost. We use it when a campaign must scale profitably, not just generate leads.

CVR

Conversion rate

CVR shows the percentage of users who complete the target action. Landing-page clarity usually improves it faster than bid changes.

LTV

Lifetime value

LTV shows what a customer is worth over time. It lets us bid higher for customers with repeat-purchase or subscription value.

Proof, not vanity metrics.

Paid advertising works when the business can see what spend produced.

All Case Studies
  • Paid Media
  • Meta Ads
  • Tracking
  • Attribution
Client
Kiwinz
Industry
E-commerce Retail
Location
Pakistan
Timeline
3 Months

40%

Lower Cost Per Acquisition

Kiwinz was running fragmented local campaigns with no clear view of what spend produced. We rebuilt the paid-marketing engine around nationwide Meta ads, aligned influencer partnerships, and an affiliate programme, with conversion tracking and revenue attribution wired end to end. Reach tripled, cost per acquisition dropped 40%, and the brand scaled from local to national.

40%

Lower cost per acquisition

3×

Wider reach

National

From local to national

Kiwinz national e-commerce growth
Read Full Case Study
Why Work With Hoop

We manage paid ads like a revenue system, not a media buy.

A campaign can get cheap clicks and still fail. We connect media, tracking, pages, CRM, and sales feedback so budget moves toward qualified revenue.

  • 01

    Tracking before scaling

    We fix conversion tracking before budget increases. Bad tracking makes every optimisation decision unreliable.

  • 02

    Lead quality over lead volume

    We check which leads turn into booked calls, sales opportunities, and customers. Cheap leads are expensive when sales rejects them.

  • 03

    Landing page feedback included

    We do not blame campaigns when the landing page is the problem. We improve message match, proof, speed, form flow, and CTA placement.

  • 04

    Platform mix by intent

    We use Google for high-intent search, Meta for creative demand generation, LinkedIn for B2B targeting, and remarketing for recovery.

How we launch paid advertising campaigns.

A 5-step process from audit to scale.

01

Audit

Review account structure, waste, tracking, landing pages, creatives, competitors, and business goals.

Find leakage
02

Plan

Define platform mix, budget split, offers, audiences, keywords, campaign types, and success metrics.

Build strategy
03

Track

Set up GTM, GA4, pixels, CAPI, call tracking, form tracking, and CRM conversion imports.

Trust data
04

Launch

Build campaigns, write ads, upload creatives, set budgets, publish landing pages, and monitor early signals.

Control spend
05

Scale

Move budget toward winners, cut waste, test new offers, expand keywords, refresh creatives, and report revenue impact.

Grow profitably
Our Stack

Tools and platforms we use.

Every tool supports better tracking, cleaner reporting, sharper targeting, or faster creative testing.

Ad Platforms
Google AdsMeta Ads ManagerLinkedIn Campaign ManagerMicrosoft AdsTikTok AdsYouTube Ads
Tracking
Google Tag ManagerGoogle Analytics 4Meta PixelConversions APIGoogle Ads Enhanced ConversionsCallRail
Reporting
Looker StudioHubSpotSalesforceTriple WhaleHyrosNorthbeam
Creative
CanvaFigmaAdobe Creative CloudCapCutMeta Creative Hub
Landing Pages
WordPressWebflowShopifyUnbounceFramerCustom HTML

Ways to work with us.

4 engagement models for different ad stages.

Paid ads audit

A one-time review of spend waste, tracking, structure, landing pages, competitors, and growth opportunities.

Best for active accounts

Monthly PPC management

Full account management across Google, Meta, LinkedIn, and Microsoft - with reporting, landing-page feedback, and weekly optimisation.

Best for growth teams

Launch package

Campaign strategy, tracking setup, landing-page direction, creative plan, account build, and the first 30 days of optimisation.

Best for new campaigns

Creative testing sprint

Offer testing, angle testing, ad copy, creative briefs, UGC-style concepts, and performance review.

Best for Meta scaling
Client Success

Growing businesses have
already made the move

End-to-End

From Idea to Revenue

5-Star

Client-Rated

Two Divisions

Software + Marketing

“Our business went from local to national thanks to Hoop. They completely transformed our e-commerce platform and helped us expand our customer base 5x. The results speak for themselves.”
Hamza Khan

Hamza Khan

Owner, Khayest

The Deep Dive

Understanding paid advertising.

Direct answers written for users, search engines, AI Overviews, ChatGPT, Perplexity, and answer engines.

What is paid advertising?

Paid advertising is online advertising where a business pays to show ads to a targeted audience on search engines, social platforms, websites, apps, and video networks. The main channels are Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, YouTube Ads, display ads, shopping ads, and remarketing.

Paid advertising works best when the campaign has five elements: a clear offer, accurate targeting, conversion tracking, strong creative, and a landing page that matches the ad promise. A weakness in any one of those five undermines the rest.

How does PPC management work?

PPC management plans, launches, tracks, and improves pay-per-click campaigns so ad spend produces qualified leads or sales. A PPC manager handles keyword research, campaign structure, bid strategy, audience targeting, ad copy, creative testing, conversion tracking, landing-page recommendations, budget pacing, and reporting.

The first 30 days focus on tracking, campaign structure, and waste reduction. Days 31–60 focus on offer testing, creative testing, and search-term cleanup. Days 61–90 focus on scaling winning campaigns and cutting weak segments.

What is the difference between Google Ads and Meta Ads?

Google Ads captures existing demand; Meta Ads creates and converts demand through creative and audience targeting. Google Ads works well when people already search for a product or service. Meta Ads works well when a product needs visual storytelling, offer testing, retargeting, or audience expansion.

Use Google Ads for emergency services, local services, B2B intent terms, ecommerce shopping, and high-intent searches. Use Meta Ads for ecommerce, local offers, lead generation, retargeting, and creative-led campaigns. Most businesses run both.

How much should a business spend on paid ads?

A small business should start with enough budget to collect reliable conversion data within 30 days. For lead generation, that often means $1,500–$5,000 per month. For ecommerce, it often means $3,000–$10,000 per month, depending on average order value, margin, and purchase cycle.

A campaign with a $50 target cost per lead needs at least $1,500 to generate 30 leads. A campaign with a $100 target cost per acquisition needs at least $3,000 to generate 30 conversions. Data volume matters because small samples create false winners.

What makes paid advertising profitable?

Paid advertising becomes profitable when customer value is higher than the total cost to acquire that customer. Profit depends on conversion rate, average order value, gross margin, sales close rate, lead quality, customer lifetime value, and repeat purchases.

For ecommerce, we track ROAS, margin, average order value, and repeat-purchase rate. For lead generation, we track cost per lead, sales-qualified-lead rate, booked-call rate, close rate, deal value, and CAC. The campaign is judged on revenue, not clicks.

Related services.

Paid ads perform better when these services support the funnel.

SEO Services

Organic growth that lowers long-term dependency on paid clicks.

Explore

Content Marketing

Landing-page copy, ad angles, lead magnets, and funnel content.

Explore

Social Media Marketing

Organic and paid social alignment across Meta, LinkedIn, and TikTok.

Explore

Conversion Rate Optimization

Improve landing pages, forms, checkout, and booking flows.

Explore

Landing Page Design

Fast, clear, conversion-focused landing pages for paid campaigns.

Explore

Ecommerce Development

Shopify, WooCommerce, and custom ecommerce tracking and feeds.

Explore

CRM & API Integration

Connect ad platforms, forms, CRM, and reporting systems.

Explore

Analytics & Tracking

GA4, GTM, CAPI, enhanced conversions, and revenue attribution.

More services in this area
Lead GenerationInfluencer & UGCAutomation & CRMStrategy & AnalyticsDigital PR & ReputationAffiliate & PartnershipsEcommerce & ProductBranding & CreativeBusiness Consulting
FAQ

Paid Advertising Questions

Direct answers for buyers comparing PPC agencies.

Paid advertising is online advertising where a business pays platforms to show ads to targeted users. Common platforms include Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, YouTube Ads, shopping ads, display ads, and remarketing networks. It works best when the campaign has five elements: a clear offer, accurate targeting, conversion tracking, strong creative, and a landing page that matches the ad promise.

PPC management is the ongoing work of building, tracking, optimising, and reporting pay-per-click campaigns. It includes keyword research, bidding, ad copy, creative testing, conversion tracking, negative keywords, landing page alignment, budget pacing, and lead quality analysis. The first 30 days focus on tracking and structure; days 31–60 on offer and creative testing; days 61–90 on scaling winners and cutting weak segments.

Paid advertising can generate traffic immediately, but reliable optimisation usually needs 30–90 days. The first month fixes tracking and structure, the second month tests offers and creative, and the third month scales winning campaigns. Data volume matters because small samples create false winners.

Google Ads is better for high-intent searches; Meta Ads is better for creative demand generation and retargeting. Most businesses perform best with both, because Google captures existing demand while Meta creates and recovers demand. Use Google for emergency and local services, B2B intent terms, and ecommerce shopping; use Meta for ecommerce, local offers, lead generation, and creative-led campaigns.

PPC management usually costs a flat monthly fee, a percentage of ad spend, or a hybrid model. Small accounts often start at $750–$2,500 per month. Larger accounts with multiple platforms, landing pages, and advanced tracking cost more. The fee should be evaluated against the revenue or qualified pipeline the account produces, not in isolation.

Start with enough budget to generate at least 30 conversions in 30 days. A $50 target cost per lead needs about $1,500; a $100 target cost per acquisition needs about $3,000. Higher-ticket B2B campaigns usually need a larger test budget because conversion volume is lower. For ecommerce, $3,000–$10,000 per month is common depending on average order value and margin.

Yes, landing pages often decide whether a campaign becomes profitable. A good landing page matches the ad promise, loads fast, answers objections, shows proof, uses a clear call-to-action, and removes unnecessary form fields. Landing page clarity usually improves conversion rate faster than bid changes.

Yes. Paid advertising supports AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) by revealing high-converting questions, offers, search terms, buyer objections, and audience language. That data improves answer-style landing pages, FAQ content, AI-search visibility, and conversion-focused SEO pages.