From a fragile beauty storefront to ~67× monthly sales growth.
Khayest already had product demand and a growing beauty audience. The bottleneck was the system behind the storefront. We rebuilt performance, automated inventory across five sales channels, and connected SEO, paid acquisition and social growth into one scalable commerce engine — helping monthly sales rise from PKR 300K to PKR 20M.
- Client
- Khayest
- Industry
- Beauty & Cosmetics E-commerce
- Location
- Pakistan
- Timeline
- 4 Months
In short
Khayest was not starting from zero. It already had a broad beauty catalogue, customer demand and strong commercial intent across makeup, skincare, fragrances, hair care, K-beauty and beauty electronics. But fragile technology, manual stock handling and weak marketing attribution were capping how far the business could grow.
- ~67× monthly sales growth — from PKR 300K/month to PKR 20M/month
- Crashes eliminated; LCP P75 at 2,000ms and INP P75 at 200ms
- Real-time inventory synchronisation across all 5 sales channels
- 15× Instagram audience growth — from 8K to 120K+
- 23K+ organic clicks from a search channel built across 3,000 optimised pages
Demand was growing faster than the systems behind it
Khayest had scaled quickly, but the operating model underneath the store had not. The storefront could fail under normal traffic and completely break during promotions, turning the moments with the highest revenue potential into lost sales and damaged trust.
Behind the scenes, stock was being tracked manually. Overselling and inventory discrepancies were recurring problems. Marketing leaned heavily on influencer activity without dependable attribution, while thousands of commercial pages had no consistent organic search strategy.
Storefront instability
Random failures during normal browsing and full outages during promotional campaigns.
Inventory fragmentation
Manual tracking created overselling, stock discrepancies and unnecessary operational friction.
Unmeasured acquisition
Heavy influencer spend with limited ROI visibility and almost no dependable attribution.
No scalable SEO foundation
Thousands of high-intent product pages existed without a structured organic growth system.
A full operating system for growth, not a website patch
We started with a full audit: 3,000+ pages reviewed, five sales channels mapped and 47 technical issues traced back to their root causes. The goal was not to make isolated fixes. It was to remove the structural constraints that kept reappearing every time traffic or order volume increased.
Engineering, inventory, SEO and paid acquisition were rebuilt as connected layers. Multi-layer caching, query optimisation and auto-scaling hosting stabilised the platform. A real-time sync engine aligned stock across all five channels. On the growth side, behaviour-based Meta audiences, lookalikes and retargeting replaced unmeasured spend, while large-scale SEO created a compounding acquisition channel.
Platform resilience
Edge caching, tuned database queries and auto-scaling hosting created a storefront capable of handling promotional traffic without collapsing.
Operational automation
Real-time inventory synchronisation kept stock aligned across five sales channels, reducing drift and manual reconciliation.
Measurable acquisition
Tracked Meta advertising and SEO across thousands of product pages gave Khayest two scalable growth engines instead of one-off promotional spikes.
Performance became a growth enabler instead of a revenue risk
~800ms → under 50ms
Database response time. Query optimisation and caching dramatically reduced how long the storefront took to answer.
Built for 10× spikes
The rebuilt stack was designed to hold steady through major promotional traffic surges.
LCP P75: 2,000ms
A materially faster storefront made browsing and buying more reliable.
INP P75: 200ms
Responsive interactions helped create a smoother customer experience at scale.
An all-time organic high — from a standing start of zero.
Technical and on-page SEO rolled out across 3,000 commercial pages turned organic search from a weak contributor into a compounding acquisition channel — now generating 23K+ organic clicks, with this single-day milestone one marker along the way.
- Organic clicks
- 9K+
- In just
- 28 days
- Channel
- Organic
The results
Monthly Sales Growth
~67×
Organic Clicks
23K+
Instagram Growth
15×
Instagram Audience
120K+
Pages SEO Optimized
3,000
How it unfolded
- 01Weeks 1–2
Audit & discovery
Technical audit, stakeholder interviews, performance baselining and root-cause analysis across 47 identified issues.
- 02Weeks 3–6
Website & inventory
Performance and hosting rebuild, plus a real-time inventory system across all five sales channels.
- 03Weeks 7–12
SEO, acquisition & social growth
SEO across 3,000 pages, behaviour-based Meta campaigns and a refreshed Instagram content engine that helped grow the audience from 8K to 120K+.
- 04Weeks 13–16
Launch & optimisation
Production launch, monitoring, alerting, continuous tuning and operational handoff to the Khayest team.
Inside the work
Hoop Interactive didn't just fix our website; they transformed how we operate. Our sales have grown 5x and we finally have systems that scale with us.
Hamza Khan — Owner, Khayest
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