From crashing storefront to 5x national growth.
A Pakistani fashion brand was outgrowing its own technology. We rebuilt the platform, automated inventory across every channel, and replaced influencer spend with measurable Meta ads and SEO.
- Client
- Khayest Fashion
- Industry
- Fashion E-commerce
- Location
- Pakistan
- Timeline
- 4 Months
In short
Khayest had the products and the demand, but a fragile site and manual operations capped their reach. We stabilised the platform, automated inventory, and rebuilt marketing around tracked Meta ads and large-scale SEO — unlocking 5x customer growth and a national market.
- 5x customer base growth with national market reach
- Crashes eliminated — LCP P75 at 2000ms, INP P75 at 200ms
- Inventory automated in real time across all 5 sales channels
- SEO rolled out across 3,000 product pages
Growing despite the technology, not because of it
Khayest had scaled quickly, but their stack had not. The storefront crashed under ordinary traffic and failed completely during promotions — turning peak revenue moments into lost sales and broken trust.
Behind the scenes, inventory was tracked by hand. Overselling and stock discrepancies were routine, and marketing leaned almost entirely on expensive influencer deals with no reliable way to measure return. Quality products and strong local demand could not push the brand past its own geographic ceiling.
Website crashes
Random failures during normal browsing and full outages during every promotional campaign.
Inventory chaos
Manual tracking caused overselling, stock discrepancies, and damaged customer relationships.
Marketing inefficiency
Heavy spend on influencers with limited ROI tracking and almost no attribution.
No SEO foundation
Zero organic strategy across 3,000+ product pages left consistent revenue on the table.
A systematic transformation, not a patch
We started with a full audit — 3,000+ pages reviewed, 5 sales channels mapped, and 47 technical issues traced to their root causes rather than their symptoms.
On the engineering side, multi-layer caching, query optimisation, and an auto-scaling hosting setup ended the crashes and cut database response times from ~800ms to under 50ms. A real-time sync engine connected all five channels so inventory could no longer drift.
On marketing, we replaced influencer reliance with behaviour-based Meta audiences, lookalikes, and retargeting under full ROI attribution — then layered SEO across 3,000 product pages to build a compounding organic traffic engine alongside a refreshed Instagram strategy.
Crash-proof platform
Edge caching, tuned queries, and auto-scaling hosting hold steady through 10x promotional traffic spikes.
Inventory automation
A real-time synchronisation engine keeps stock accurate across all 5 sales channels automatically.
Tracked Meta advertising
Behaviour-based audiences, lookalikes, and retargeting with end-to-end performance attribution.
SEO at scale
On-page and technical SEO across 3,000 product pages for sustainable organic growth.
An all-time organic high — from a standing start of zero.
Within months of the SEO rollout across 3,000 pages, Khayest hit its highest-ever day of organic traffic — a channel that previously sent no one, now compounding with no extra ad spend.
- Organic clicks
- 9K+
- In just
- 28 days
- Channel
- Organic
The results
Customer Growth
5x
LCP P75
2000ms
INP P75
200ms
Pages SEO Optimized
3,000
How it unfolded
- 01Weeks 1–2
Audit & discovery
Full technical audit, stakeholder interviews, a performance baseline, and root-cause analysis of all 47 identified issues.
- 02Weeks 3–6
Website & inventory
Performance and hosting rebuild that ended the crashes, plus a real-time inventory system live across all 5 channels.
- 03Weeks 7–12
SEO & marketing
SEO implemented across 3,000 pages, Meta campaigns with behaviour-based audiences, and an Instagram content overhaul.
- 04Weeks 13–16
Launch & optimisation
Production launch with monitoring and alerting, continuous tuning, and handoff of operational playbooks to the team.
Inside the work
Hoop Interactive didn't just fix our website; they transformed how we operate. Our sales have grown 5x and we finally have systems that scale with us.
Hamza Khan — Owner, Khayest
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