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Cookie Policy

Last updated: October 12, 2026

This policy explains how Hoop Interactive uses cookies and similar technologies on our website.

What are cookies?

Cookies are small files stored on your device. They help sites remember your preferences and understand how the site is used.

How we use cookies

  • Essential - required for the site to function. Always on.
  • Site analytics - our own first-party analytics and Microsoft Clarity record how the site is used, including session recordings with anything you type hidden. These run for every visitor; see our Privacy Policy to switch ours off.
  • Campaign attribution - when you arrive from an ad, a campaign link or another website, we remember where you came from (the first time and the latest time) so that, if you later send us an enquiry, we know which ads and channels work. It is read only by our own server when you submit a form.
  • Advertising - Google (Analytics and Ads, via Google Tag Manager) and the Meta Pixel measure ad performance. Their cookies are set only after you accept.

First-party (set by hoopinteractive.com for every visitor):

  • hx_vid - an anonymous visitor id for our own analytics. 395 days.
  • hx_sid, hx_sc - the current visit and the campaign that started it. 30 minutes, renewed while you browse.
  • hx_rid - links a page load to its analytics event. 60 seconds.
  • hx_optout, hx_internal - only if you switch our analytics off, or for our own staff. 1 year.
  • hx_touch - campaign attribution: the campaign tags, ad click ids (for example Google’s gclid or Meta’s fbclid) and referring website of your first and latest visit from a campaign. Not readable by scripts on the page. 90 days.
  • hx_test - set only for our own automated site checks. Ends when the browser closes.

Microsoft Clarity (every visitor): _clck, _clsk and related Clarity cookies, used for usage analytics and session recordings. Up to 1 year.

Google (only after you accept): _ga and _ga_JXBH4LV36K (Google Analytics, up to 2 years) and _gcl_au and other _gcl_ cookies (Google Ads conversion measurement, 90 days).

Meta (only after you accept): _fbp (browser id) and _fbc (the Meta ad you clicked), 90 days.

We also keep your cookie choice and a copy of your campaign attribution in your browser’s local storage (hoop-consent, hoop_attribution), along with our analytics’ unsent-event queue.

We use Google Consent Mode v2. Google and Meta advertising cookies stay disabled by default until you choose “Accept” in our cookie banner. You can change your mind anytime with the “Cookie choices” link at the bottom of every page, or by clearing this site’s data in your browser.

Contact

Questions about cookies? Email hi@hoopinteractive.com.