Real Estate & Property

Real estate software development company that wins leads, not just lists.

Q: How much does real estate software development cost?

A property software blueprint starts from $3,000. A listing website with IDX or a focused CRM starts from $15,000, and connected platforms with portals, field apps and integrations from $30,000. MLS, data feed, hosting and messaging fees are billed to your own accounts.

Q: Can you show MLS listings on our website?

Yes, through IDX or the RESO Web API once your MLS or broker has approved access. We build fast, indexable listing pages with search and saved alerts, and follow the display and attribution rules your MLS requires.

Q: Do you build property management software?

Yes. Tenant and owner portals, online rent payments, maintenance requests with photos, lease documents and e-signatures, inspections and vendor dispatch. Where you already use property management software, we build around it through its API.

Q: Should we build a custom real estate CRM?

If your team works well in an off-the-shelf real estate CRM, keep it and integrate with it. Custom CRMs pay off when you run several teams, offices or services, need field and partner apps on the same data, or want to stop paying per-seat fees as you grow.

Q: How fast can new leads get a response?

Instantly. For Chiltern Surface Co, every new enquiry is acknowledged in under half a second, then routed to the right team. The same speed-to-lead approach works for property enquiries and viewing requests.

Q: Do you build software for home service businesses?

Yes. Our largest property case study is Chiltern Surface Co, where we built two websites, the Unitbase CRM, a partner portal and the Chiltern View field app, plus local SEO that put 394 keywords on page one of Google.

Q: Can you add virtual tours and 3D views?

Yes. We embed existing 3D tour providers or build browser-based 3D and AR views, so buyers and renters can explore properties from their phone.

Q: How do you handle fair housing and privacy rules?

We avoid search filters, targeting or AI recommendations that could discriminate against protected groups, keep advertising compliant with fair housing guidance, and protect personal and financial data under the privacy laws that apply. We recommend confirming obligations with counsel.

Q: Do you help with real estate marketing?

Yes. Our marketing team runs local SEO, Google Business Profile, paid ads and social campaigns, so the same team that builds your platform fills it with leads.

Hoop Interactive builds listing sites, CRMs, tenant and owner portals and field apps for agencies, property managers, developers and home service businesses. Every enquiry answered in seconds, every team on the same data, and local SEO that keeps new leads coming.

See the Chiltern System

Trusted by businesses worldwide

<0.5sEnquiry reply on our Chiltern build

394Keywords on page one of Google

63Top 3 rankings in local search

5Connected apps on one database

Property businesses we work with.

Different property businesses need different software. We start from how yours makes money.

Agencies & brokerages

Win more instructions and convert more buyers.

IDX listing sites · Lead routing · Agent CRM

Property managers

Fewer calls from tenants and owners.

Tenant portals · Maintenance · Owner statements

Developers & new homes

Sell off-plan and keep buyers informed.

Plot availability · 3D tours · Buyer portals

Home & property services

Quote, schedule and deliver work faster.

Field apps · Quotes and jobs · Partner portals

Where Deals Are Lost

Most property leads are lost in the first hour.

Buyers, renters and homeowners contact several businesses at once. The first to reply usually gets the viewing or the job. Slow replies, scattered spreadsheets and portals nobody updates quietly cost deals every week.

01
Slow first responses
Enquiries sit in inboxes overnight while competitors call back.
02
Leads in too many places
Portals, website forms, calls and WhatsApp never reach one system.
03
Field and office out of sync
Inspections, viewings and jobs updated on paper or in group chats.
04
Invisible in local search
Listing portals rank; your own website doesn’t.
05
Our approach
Instant replies, one shared database for every team, and local SEO that brings direct leads.

Property software we build.

Custom real estate software development for sales, lettings, management and property services.

Listing websites & apps

IDX and MLS-powered search, saved alerts and fast, indexable listing pages.

Website Development 02

Real estate CRM

Lead routing, pipelines, viewings, offers and follow-ups.

Custom CRM 03

Tenant & owner portals

Rent, documents, statements and requests in one secure place.

Web Portals

Property management software

Leases, maintenance, inspections, vendors and rent collection.

Field & inspection apps

Viewings, inspections and jobs with photos, checklists and signatures.

Mobile Apps 06

Virtual tours & 3D

Embedded tours or browser-based 3D and AR views.

AR & VR Development

Valuation & mortgage tools

Instant valuation requests, calculators and affordability checks.

Local SEO & lead generation

Area pages, Google Business Profile and campaigns for direct leads.

Local SEO

Case Study

One system for homeowners, businesses and a field crew.

Chiltern serves homeowners and commercial property clients with a crew in the field. We built two websites, the Unitbase operations CRM, a partner portal and the Chiltern View field app on one database, then grew local search so new enquiries arrive directly and are acknowledged in under half a second.

All Case Studies

Development
CRM
Local SEO
Home Services

Client: Chiltern Surface Co
Industry: Home Services
Location: Marlow, UK
Status: Ongoing, 2026

394

Keywords On Page 1 Of Google

Chiltern Surface Co needed one system for two buyers — homeowners and commercial clients — plus a crew in the field. We built five connected applications: a residential and commercial website, the Unitbase operations CRM, a partner portal and the Chiltern View field app, while running local SEO that took average position from 21.2 to 11.4.

Connected Apps

Keywords In Top 3

<0.5s

Enquiry Acknowledgement

Read Full Case Study

From first enquiry to signed deal or finished job.

The layers we connect so leads, people and properties share one source of truth.

Listings & data feeds

Accurate, up to date. MLS data through IDX or the RESO Web API, or your own listings managed in one admin.

IDXRESO Web APIPortal feeds

Lead capture

Every channel, one inbox. Website forms, portals, calls and WhatsApp captured with source and intent.

FormsPortalsWhatsApp

Instant response & routing

First to reply wins. Automatic acknowledgement, then routing by area, property type and availability.

Auto-replyRound robinAI agents

CRM & operations

One shared database. Viewings, offers, tenancies, jobs and maintenance in the same system.

CRMCalendarsE-signature

Field & partners

Out of the office. Field apps and partner portals for agents, inspectors, contractors and crews.

Field appPartner portal

Payments & reporting

Money and insight. Deposits, rent and invoices collected online, with dashboards for owners and managers.

StripeAccounting syncDashboards

How we differ from a typical real estate software development company.

Many proptech vendors lead with blockchain and long feature lists. We lead with leads and operations.

What matters	Typical proptech vendor	Hoop Interactive
Focus	Feature lists and buzzwords.	Speed to lead and smoother operations.
Systems	Separate site, CRM and apps.	Website, CRM, portals and field app on one database.
Listings	Slow embedded widgets.	Fast, indexable IDX pages that can rank.
Compliance	Not mentioned.	MLS display rules and fair housing considered in design.
Growth	Software only.	Local SEO proven with 394 page-one keywords.
Ownership	Licensed platforms and per-seat fees.	Your code and data, no per-seat fees on custom builds.

From scattered tools to one property system.

Delivered in phases, so the first improvements arrive in weeks.

Blueprint

How leads, listings, tenants and jobs move through your business today.

1–2 weeks · Priorities and fixed quote

Data & integrations

MLS or listing feeds, existing CRM or PMS, calendars and payments.

Week 2 · Integration plan

Quick win

Instant lead response and routing, often live within weeks.

2–4 weeks · Faster replies

Core build

Listing site, CRM, portals or field app in sprints.

6–12 weeks · Working system on staging

Launch & train

Data migration, team training and phased go-live.

Launch · Live system

Grow

Local SEO, area pages and campaigns, with monthly reporting.

Ongoing · Lead growth report

Our Stack

What we connect property software to.

Listing data, property tools and our application stack.

Listings & Property

IDXRESO Web APIListing portal feedsProperty management systems3D tour providers

Leads & Operations

WhatsAppTwilioGoogle CalendarE-signatureStripeGoogle Business Profile

Build Stack

Next.jsFlutterFastAPINode.jsPostgreSQLPostGIS

What real estate software development costs with Hoop.

Fixed quotes after the blueprint. No per-seat fees on custom builds. Prices are in USD. MLS, data feed, hosting, messaging and payment fees are billed to your own accounts.

Property BlueprintBest for: planning the system

Investment: from $3,000
Timeline: 1–2 weeks
Scope: Lead and operations review
Included: Listing data and integrations
Output: Build vs buy advice & prioritised roadmap
Fee: Credited on build

Listing Site or CRMMost chosen · one big improvement

Investment: from $15,000
Timeline: 8–12 weeks
Build: IDX listing site or custom CRM
Included: Instant lead response and routing
SEO: SEO-ready area pages
Support: Training and 30 days of support

Property PlatformBest for: a connected business

Investment: from $30,000
Timeline: Phased
Build: Website, CRM and portals
Included: Field or inspection app
Integrations: Payments, statements and dashboards
Growth: Local SEO programme

Services behind our property work.

The software and marketing services we combine for agencies, property managers, developers and home service businesses.

Custom CRM

Lead routing, pipelines, viewings and jobs in one system.

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Web Portals

Tenant, owner, buyer and partner self-service.

Explore

Website Development

Fast, indexable listing and service websites.

Explore

Mobile Apps

Field, inspection and buyer apps for iOS and Android.

Explore

AI Agents

Instant replies and routing for every new enquiry.

Explore

Local SEO

Area pages and Google Business Profile for direct leads.

Explore

Lead Generation

Campaigns that fill your pipeline with buyers, renters and homeowners.

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FAQ

Real estate software questions

About our real estate software development services. Ask us anything else.