The web development company that builds sites to rank and convert.
Hoop Interactive delivers custom website development services on Next.js, WordPress and Shopify. Every site ships with technical SEO, fast load times and conversion tracking already in place, and the same team can keep growing it after launch.
Website, or web application?
Many web development agencies quote both the same way. They are different projects with different budgets, so we scope them separately.
| What it is | Success measured by | |
|---|---|---|
| Website development (this page) | A site that brings in visitors from Google and ads, explains what you sell and turns visits into calls, bookings or orders — business sites, ecommerce stores, content and marketing sites. | Rankings, leads and sales |
| Web application development | Software people log in to and use — dashboards, portals, booking systems and SaaS products — with user accounts, roles, complex data and integrations. | Product usage |
What every Hoop website ships with.
Most website development companies list these as add-ons. For us they are the minimum standard of done: speed tuned until mobile Core Web Vitals hit Google's “good” range, technical SEO foundations planned before the first page is designed, GA4 and conversion tracking installed, WCAG 2.2 AA accessibility, HTTPS and security headers by default, and a CMS your own team can actually use.
- Speed
- CDN, next/image and lazy loading tuned to Core Web Vitals.
- SEO
- XML sitemap, schema.org, canonicals and 301s from day one.
- Tracking
- GA4, GTM and Search Console installed at launch.
- Secure
- SSL, backups and a GDPR/CCPA consent banner.
Websites we build for growing businesses.
Custom web development on the platform that fits your team, not the one we happen to prefer.
Custom website development
Hand-built sites on Next.js with a design made for your brand, not a resold theme.
Ecommerce website development
Shopify, WooCommerce and Magento stores built for product SEO and fast checkout.
WordPress website development
Lean custom themes, no page-builder bloat, and blocks your marketing team can use.
Headless & Next.js websites
A headless CMS behind a Next.js front end for top speed and full design control.
Website redesign & migration
A new site without losing rankings, using URL mapping and 301 redirects.
Landing pages
Single-goal pages for ad campaigns and launches, wired for A/B testing.
UX & website design
Sitemap, wireframes and UI design tested with real content before code starts.
Website maintenance & support
Updates, backups, uptime and security monitoring, plus small changes each month.
How we differ from a typical web development agency.
We looked at how most agencies sell websites. These are the gaps clients told us about most.
| What you need | Typical agency | Hoop Interactive |
|---|---|---|
| Pricing | "Contact us for a quote", then hourly billing that grows. | Price bands on this page and a fixed-scope quote before work starts. |
| SEO | Added after launch, often as a separate retainer. | Keyword research shapes the sitemap. Technical SEO ships with the site. |
| Design | A bought theme with your logo and colours swapped in. | A custom design tested with your real content and customers in mind. |
| After launch | Handover, then you find a separate marketing agency. | The same team runs SEO, ads and conversion work. No handoff. |
| Ownership | Hosting and accounts in the agency's name. | Code, domain, hosting and analytics in your name from day one. |
| Communication | Updates when you chase them. | A dedicated project manager and a weekly written update. |
How we build your website.
Six stages with a sign-off at each one, so nothing reaches code that you haven't approved. Timelines shown are for a growth site — launch sites move faster, custom and ecommerce builds take longer.
Discovery & keyword research
A 30-minute call, then research into your customers, competitors and the searches you should rank for.
Week 1 · Scope, quote & timelineSitemap & wireframes
Every page mapped to a target keyword and a goal, then laid out as wireframes with real copy.
Weeks 1–2 · Approved structureUI design
Desktop and mobile designs for key pages, plus a small design system so new pages stay on-brand.
Weeks 2–4 · Clickable Figma prototypeDevelopment
Front-end and back-end build on a private staging link you can review at any time, with CMS and integrations.
Weeks 3–8 · Working site on stagingQA & launch
Cross-browser and device testing, speed and accessibility checks, redirects, then a planned go-live.
Final week · Live site & launch reportGrow
30 days of free fixes, ranking and traffic tracking, then optional SEO, ads and conversion work.
After launch · 30-day performance reviewThe platforms behind our websites.
We pick the stack in the discovery call based on who will edit the site, how fast it needs to be and what it must connect to. Shopify suits most stores, WordPress suits content-heavy marketing sites, and Next.js suits sites that need top speed or custom features.
Next.js
React
TypeScript
Tailwind CSS
Node.js
WordPress
Shopify
WooCommerce
Magento
Vercel
AWS
Google Cloud
Supabase
PostgreSQL
HubSpot
StripeReal results from a real website build.
Chiltern needed one website that spoke to two buyers, homeowners and commercial clients.
WEBSITE · CRM · LOCAL SEO
394 keywords on page 1 of Google for Chiltern Surface Co
We built the residential and commercial website alongside their CRM, partner portal and field app, and ran local SEO that took average ranking position from 21.2 to 11.4.
Read the case studyWebsite development cost and timelines.
Three common starting points. Your fixed quote comes after a free discovery call. Prices are in USD and exclude third-party costs such as hosting, premium plugins, Shopify apps and stock photography — we list those separately in your quote.
- Investment
- from $3,500
- Timeline
- 3–5 weeks
- Pages
- Up to 8, custom design
- Checks
- Mobile-first, Core Web Vitals
- Included
- On-page SEO, schema, CMS training, 30-day fixes
- Investment
- from $8,000
- Timeline
- 6–10 weeks
- Pages
- Up to 25 plus blog
- SEO
- Keyword research & copywriting
- Included
- CRM/booking/HubSpot, redirects, dashboards
- Investment
- from $20,000
- Timeline
- 10–16 weeks
- Build
- Next.js, headless or ecommerce
- Scope
- Custom functionality & APIs
- Included
- Payment gateway, ERP links, load & security testing
Built for businesses like yours.
We have built and grown websites in these industries, so we know what their customers look for.
- Home & property services
- Local SEO websites that turn searches into booked quotes.
- Fashion & retail
- Shopify and WooCommerce stores built to sell nationally.
- Food & dining
- Menu, ordering and booking sites for restaurants and food brands.
- Health & wellness
- Clinic, gym and wellness app websites with online booking.
- Professional services
- Lead-focused sites for consultancies, agencies and firms.
- Startups & SaaS
- Marketing sites that explain the product and capture sign-ups.
Built for businesses at every stage.
The same engineering and SEO discipline, applied to whatever your site needs to do.
Home & Property Services
Local SEO websites that turn searches into booked quotes.
Fashion & Retail
Shopify and WooCommerce stores built to sell nationally.
Health & Wellness
Clinic, gym and wellness app websites with online booking.
Professional Services
Lead-focused sites for consultancies, agencies and firms.
Startups & SaaS
Marketing sites that explain the product and capture sign-ups.
Food & Dining
Menu, ordering and booking sites for restaurants and food brands.
Explore more Software Development services.
Website development pairs naturally with these services from Hoop Interactive.
Web Application Development
Software people log into, not just visit.
ExploreEcommerce Development
Shopify, WooCommerce and Magento stores.
ExploreWeb Design & UX
Sitemap, wireframes and UI tested before code.
ExploreShopify Development
Custom themes, private apps and Shopify Plus.
ExploreSEO Services
Ongoing content and link building after launch.
ExploreConversion Rate Optimization
Turn more visits into calls, bookings and orders.
ExploreReact.js Development
Dynamic, component-based frontends on React.
ExploreFull Stack Development
Every layer, from interface to infrastructure.
ExploreWebsite development questions
About our website development services. Can't find your answer? Ask us directly.
Most Hoop websites fall into three bands: a focused launch site from $3,500, a growth site with CMS, integrations and SEO content from $8,000, and custom or ecommerce builds from $20,000. You get a fixed quote after a free discovery call, before any work starts.
A launch site takes 3 to 5 weeks, a growth site 6 to 10 weeks, and a custom or ecommerce build 10 to 16 weeks. The biggest factor is how quickly content and feedback come back, so we agree review dates in the first week.
Shopify suits most online stores. WordPress suits content-heavy sites where a marketing team publishes often. Next.js suits sites that need top speed, custom features or app-like behaviour. We recommend one in the discovery call and explain the trade-offs in writing.
Technical SEO is included in every build: clean URL structure, metadata, schema markup, XML sitemap, canonical tags, 301 redirects, Core Web Vitals and Search Console setup. Ongoing content and link building are part of our SEO service.
Yes. The code repository, domain, hosting account, CMS and analytics are set up in your name. You can keep working with us or take the site to another team at any time.
Yes. Before launch we crawl your current site, map every URL that has traffic or backlinks to its new address, set 301 redirects, keep ranking content and compare rankings and traffic for 30 days after launch. See our website redesign service.
We can. Our content team writes SEO-led page copy based on keyword research, or we edit and structure the copy you provide. Either way, every page has a target keyword and a clear call to action.
You get 30 days of free fixes, a recorded CMS walkthrough and a launch report. After that you can choose a monthly maintenance plan for updates, backups, security monitoring and small changes, or add SEO and conversion optimization.
Yes. Most of our clients are in the US, UK and UAE. We schedule calls inside US business hours and reply to messages within one business hour.