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Law Firms & Attorneys

Law firm website development that turns searches into signed cases.

Hoop Interactive builds fast, accessible attorney websites with practice area pages, instant intake and local SEO, on a site your firm fully owns. No proprietary platform, no multi-year contract and no starting over if you ever change agencies.

Why Ownership Matters
Trusted by businesses worldwide
394Page-one keywords our local SEO team won for Chiltern
<0.5sAutomatic reply to every enquiry
4–12 wksTo launch most firm websites
100%Owned by your firm: domain, code and content

Many legal marketing platforms rent you your own website.

Some legal web providers build on proprietary systems you can’t take with you. Before you sign anywhere, ask who owns the site.

Common in legal marketing

Platform lock-in

The site, its content and often its rankings stay with the vendor when you leave.

Site built on the vendor’s proprietary CMSLong contracts with website tied to the retainerLeave the agency, lose the site and its contentTemplates shared with competing firmsLimited access to your own analytics and code
How we work

Your firm owns it

Open, portable and in your name from the first day.

WordPress or Next.js, open and portableDomain, hosting and analytics in your nameCustom design for your firm, not a shared templateMonth-to-month SEO, cancel anytimeFull handover documentation at launch
What Clients Do

People searching for a lawyer call the first firm that feels right.

Prospective clients are often stressed and searching on a phone. They compare a few firms in minutes. A slow page, a vague message or an unanswered form sends them to the next result.

  • 01

    Slow on mobile

    Heavy templates that take seconds to load on a phone signal.

  • 02

    Generic practice pages

    One page for every service, so nothing ranks or speaks to the client’s situation.

  • 03

    Leads that wait

    Forms checked hours later, after the client has hired someone else.

  • 04

    Missing trust signals

    No clear attorney bios, case results or reviews where they matter.

  • 05

    Our approach

    Fast pages, specific practice and location content, visible trust and instant responses.

Websites tailored to how each practice wins clients.

Each practice area gets its own pages, intake questions and local search plan.

Personal injury

Case-type pages, free review forms and fast callbacks.

Family law

Calm, private intake for divorce and custody enquiries.

Criminal defence

24/7 contact paths and clear charge-specific pages.

Immigration

Multilingual pages and visa-specific guides.

Estate planning

Educational content and consultation booking.

Employment law

Employee and employer pathways kept separate.

Business law

Service pages for founders, deals and disputes.

Real estate law

Closings, disputes and landlord–tenant matters.

The standards every law firm website should meet. Built right for legal.

Speed, trust and compliance designed in, not patched on before launch. Your firm remains responsible for compliance with its state bar’s rules; we’re happy to work with your ethics counsel.

Ethics-aware content

Bar rules considered. Content written with the ABA Model Rules on advertising and common state requirements in mind: no misleading claims, careful use of “specialist”, and disclaimers where needed.

ABA Model RulesDisclaimers
Confidential intake

Careful with details. Secure forms, minimal sensitive data and clear notices that submitting a form doesn’t create an attorney-client relationship.

TLSNoticesSpam protection
Speed

Fast on any phone. Core Web Vitals targets met on mid-range phones, with optimised images and lean code.

LCPINPCLS
Accessibility

For every client. WCAG 2.2 AA design and testing, accessible forms and readable contrast.

WCAG 2.2Screen readers
Search structure

Found locally. Practice and location architecture, LegalService and Attorney schema, and Google Business Profile alignment.

SchemaLocal SEOGBP
Measurement

Know what works. Call tracking, form tracking and reports showing which pages bring signed cases.

Call trackingGA4Lead source
Related Work

Local websites that rank and answer leads instantly.

For Chiltern we built two websites, connected every enquiry to their CRM with an automatic acknowledgement in under half a second, and grew local search to 394 page-one keywords, 63 of them in the top three. Law firms compete on the same local, high-intent searches.

  • Development
  • CRM
  • Local SEO
  • Home Services
Client
Chiltern Surface Co
Industry
Home Services
Location
Marlow, UK
Status
Ongoing, 2026

394

Keywords On Page 1 Of Google

Chiltern Surface Co needed one system for two buyers — homeowners and commercial clients — plus a crew in the field. We built five connected applications: a residential and commercial website, the Unitbase operations CRM, a partner portal and the Chiltern View field app, while running local SEO that took average position from 21.2 to 11.4.

5

Connected Apps

63

Keywords In Top 3

<0.5s

Enquiry Acknowledgement

Chiltern Surface Co brand banner showing the new residential website on a laptop beside a Chiltern Surface Co branded van with ladders on the roof

How we differ from a typical law firm website company.

The options range from $3 template gigs to large legal marketing platforms. Here’s where we sit.

What mattersTypical legal web providerHoop Interactive
OwnershipProprietary CMS or platform-tied site.Open platform, everything in your firm’s name.
ContractLong minimum terms.Fixed-price build, month-to-month SEO.
DesignTemplates reused across firms.Custom design for your firm and market.
IntakeForm emails checked later.Instant replies and routing into your intake tools.
Speed & accessHeavy themes, accessibility as an afterthought.Core Web Vitals and WCAG 2.2 AA from day one.
Beyond the websiteWebsite only.CRMs, portals and AI intake from our software team.

From kickoff to a site that signs clients.

Most firm websites launch in 4 to 12 weeks, depending on content and approvals.

01

Discovery

Practice areas, locations, ideal clients, competitors and your bar’s advertising rules.

1 week · Site plan and fixed quote
02

Structure & content

Page map, practice and location pages, bios and results drafted for your review.

2–4 weeks · Approved content
03

Design

A custom look that reflects your firm, tested on phones first.

1–2 weeks · Approved designs
04

Build & intake

Development, forms, chat and connections to your intake tools.

2–4 weeks · Staging site
05

Launch

Redirects, tracking, accessibility and speed checks, then go live.

Launch week · Live site and handover
06

Grow (optional)

Local SEO, content and reviews, month to month.

Ongoing · Monthly lead report

What law firm website development costs with Hoop.

Fixed-price builds. You own the site at every level. Prices are in USD. Hosting, domain and third-party tools are billed to your own accounts; SEO and content are optional monthly services.

Firm WebsiteBest for: solo and small firms
Investment
from $5,000
Timeline
4–6 weeks
Design
Custom design, up to 10 pages
Included
Attorney bios and contact paths
Quality
Speed and accessibility checks
Local
Google Business Profile setup
Growth WebsiteMost chosen · for firms ready to grow
Investment
from $12,000
Timeline
8–10 weeks
Pages
Full practice area and location pages
Intake
Instant intake and CRM routing
Included
Case results, reviews and local SEO foundations
Tracking
Call and form tracking
Firm PlatformBest for: multi-office firms
Investment
from $25,000
Timeline
10–14 weeks
Scope
Multiple offices and practice groups
Migration
Platform migration with redirects
Included
AI intake with guardrails, multilingual pages
Growth
Content and SEO roadmap
FAQ

Law firm website questions

About law firm website development. Ask us anything else.

A website for a solo or small firm starts from $5,000. A growth website with full practice area and location pages, intake automation and local SEO setup starts from $12,000, and multi-office firm websites from $25,000. Ongoing SEO and content are optional monthly services. You own the website either way.

Yes. The domain, hosting, content and code are in your name, and the site runs on WordPress or Next.js rather than a proprietary platform, so you can move it or change providers at any time without rebuilding.

A small firm website usually takes 4 to 6 weeks. Larger sites with many practice area and location pages take 8 to 12 weeks, mostly depending on content review and attorney approvals.

We write and structure content with the ABA Model Rules on advertising and common state bar requirements in mind, such as avoiding misleading claims, careful use of words like specialist, disclaimers on case results and attorney advertising labels where required. Your firm remains responsible for final compliance with your state bar.

Yes. Contact forms, chat and call tracking can feed legal intake and practice management tools such as Clio, Lawmatics or MyCase through their integrations or APIs, with instant acknowledgement so no lead waits.

Yes, for collecting contact details, case type and availability, and booking consultations. It should never give legal advice, and it must make clear that using it doesn’t create an attorney-client relationship. We build those guardrails in.

We build to WCAG 2.2 AA, with keyboard navigation, screen reader support, readable contrast and accessible forms, which helps every visitor and reduces the risk of accessibility complaints.

Not if migration is handled properly. We map every existing URL, set up redirects, keep the content that ranks and monitor rankings and traffic after launch.

Personal injury, family law, criminal defence, immigration, estate planning, employment, business and real estate law, among others. Each practice area gets its own pages, intake questions and local search strategy.

Other industries we build for.

Industry-specific software and marketing, with proof from each sector.