Website redesign that doesn't tank your rankings to get a new look.
Hoop Interactive redesigns outdated, slow, or underperforming websites — with every old URL redirected and every ranking page migrated, so you launch a better site without starting your SEO over from zero.
What is website redesign?
Website redesign is the process of rebuilding an existing website's structure, design, and user experience to fix what's not working — slow load times, poor conversion, outdated visuals — without abandoning the SEO equity the site has already earned. A redesign audits the current site, decides what to keep and what to rebuild, then migrates everything with a tested redirect map.
Not every redesign is the same size of project. A visual refresh updates the look of an existing structure. A structural redesign reorganizes navigation and content alongside a new design. A full rebuild replaces both the design and the underlying platform. Knowing which one your site actually needs, before quoting a price, is the difference between a redesign that solves the problem and one that just looks different.
- Every URL mapped
- 301 redirects built and tested before launch, not after.
- Content carried forward
- Ranking pages migrated, not rewritten from scratch.
- Mobile-first
- Designed for the device most of your visitors actually use.
- Monitored after launch
- 30 to 90 days tracking rankings, traffic, and technical issues.
Refresh, restructure, or full rebuild?
Three sizes of redesign project — and the situation each one is genuinely for.
| Redesign type | What it changes | Best fit |
|---|---|---|
| Visual refresh | New design applied to the existing structure and platform. | Sites with sound structure but an outdated look. |
| Structural redesign | New information architecture, content strategy, and design together. | Sites where users can't find what they need or conversion is weak. |
| Full rebuild | New design and a new platform or CMS underneath it. | Sites on outdated, unsupported, or limiting technology. |
Where redesigns go wrong.
Why rankings drop after a relaunch, and how to size the project honestly before quoting it.
Why redesigns fail without an SEO-safe migration
Rankings drop after a redesign when URLs change without 301 redirects, when content gets rewritten in a way that loses the phrases it used to rank for, or when the new site launches slower than the old one. None of these are caused by redesigning — they're caused by skipping the migration planning that should happen before launch, not after rankings drop.
Refresh vs. rebuild: which do you need?
Choose a visual refresh if your site's structure works and only the look feels dated. Choose a structural redesign or full rebuild if users struggle to find information, your conversion rate lags, or your current platform can't support what the business needs next.
Why invest in a website redesign?
A redesign done right pays back through faster load times, better conversion, and a site that finally matches how your business operates today.
Cuts bounce rate
Load times and layout issues driving visitors away get fixed directly.
Increases conversion
A clearer path from landing page to action, backed by real behaviour data.
Preserves search rankings
Proper migration protects equity, and often improves it.
Current mobile & accessibility
Brought up to modern responsive and WCAG standards.
Removes technical debt
Years of accumulated plugin bloat and workarounds cleared out.
Matches the business today
The site reflects how you operate now, not three years ago.
Website redesign services we offer.
We scope the engagement around your site's actual problem, not a fixed package.
Small business website redesign
A modern, fast, mobile-first redesign that reflects where your business is today.
Ecommerce redesign
Storefront redesigns focused on checkout conversion, product discovery, and page speed.
SaaS & web app redesign
Marketing site and in-app UX redesigns for products that have outgrown their original design.
Brand refresh + redesign
A coordinated visual identity and website redesign when both need to change together.
CMS & platform migration
Moving from an outdated or limiting platform to WordPress, Webflow, or a custom build.
Accessibility & compliance redesign
Bringing an existing site up to WCAG accessibility standards without a full rebuild.
Signs you need a website redesign.
Four situations send most marketing and ops leads to us for redesign work.
- 01
Traffic keeps growing, but conversions don't
Visitors arrive, but the site isn't turning them into leads or customers at the rate it should.
- 02
Your site fails Core Web Vitals
Speed and performance scores drag down both user experience and search rankings.
- 03
The site no longer matches the brand
Your product, positioning, or visual identity has moved on, and the website hasn't caught up.
- 04
Every content update requires a developer
Your team can't make simple edits without help, because the current build is too rigid or outdated.
Common redesign mistakes we help you avoid.
These five mistakes account for most of the ranking drops and failed launches we get asked to fix.
Skipping the 301 redirect map
CriticalChanged URLs with no redirect plan send both users and search engines to dead pages. We map every URL before development starts.
Redesigning without analytics data
HighDecisions based on opinion instead of real user behavior data produce a site that looks better but performs the same. We start with your analytics, not a mood board.
Treating mobile as an afterthought
CriticalA desktop-first design that gets squeezed onto mobile frustrates the majority of your visitors. We design mobile-first from wireframe stage.
No stakeholder alignment before design starts
MediumFeedback that arrives after high-fidelity design is expensive to act on. We align goals and priorities in discovery, before pixels get drawn.
Skipping accessibility until launch is close
HighRetrofitting WCAG compliance late in a project costs more than designing for it from the start. We build accessibility in from wireframes onward.
How we redesign your website.
Six stages, from first call to a launched, monitored site. We work in weekly sprints with a review every Friday.
Discovery & UX audit
We review your analytics, current site, and goals to find what is actually costing you conversions.
2–3 weeks · DiscoveryInformation architecture & content strategy
We restructure navigation and content around what users actually search for and click.
1–2 weeks · ArchitectureDesign
We design mobile-first, in weekly sprints with a review every Friday, tested with real users before development.
2–6 weeks · DesignDevelopment & SEO-safe migration
We build the new site and map every old URL to its new equivalent with 301 redirects.
3–12 weeks · DevelopmentQA & staging review
We test every redirect, form, and page on staging, and run a full Core Web Vitals check before launch.
1–2 weeks · QALaunch & post-launch monitoring
We monitor rankings, traffic, and technical issues for 30 to 90 days after launch, catching problems before they compound.
30–90 days · MonitoringWebsite redesign cost and timeline.
Three factors drive the price: page count, whether the platform changes, and content migration volume.
- Investment
- $5,000–$15,000
- Timeline
- 4–6 weeks
- Scope
- New design only
- Platform
- Existing, unchanged
- Structure
- Kept as-is
- Investment
- $15,000–$45,000
- Timeline
- 8–14 weeks
- Scope
- New IA, content & design
- Migration
- Full redirect map
- Testing
- Usability, pre-launch
- Investment
- $45,000–$150,000+
- Timeline
- 14–24 weeks
- Scope
- New platform + design system
- Migration
- Large-scale content & SEO
- Compliance
- WCAG accessibility
The tools behind your redesign.
Proven tools, chosen for clean migration and long-term maintainability.
Figma
Google Analytics
Hotjar
WordPress
Webflow
Next.js
Shopify
PageSpeed InsightsWays to work with us.
Pick the model that fits your project and timeline. All four include weekly reviews and full file ownership.
Fixed-Scope Project
A defined page list, timeline, and price agreed before we start. You know the exact cost up front.
Best for fixed budgetsDesign + Build
One team handling design and development, from audit to launch, with no handoff gap.
Best for end-to-end deliveryPhased Redesign
High-priority pages redesigned first, with the rest of the site rolled out in stages.
Best for large sitesMaintenance Retainer
Ongoing updates, content changes, and technical support for a site already live, billed monthly.
Best after launchEvery redesign engagement comes complete.
No hidden gaps. Each engagement includes everything you need to launch with confidence.
- UX & analytics audit
- A clear picture of what's working and what isn't on your current site.
- Information architecture
- Navigation and content structured around real user behavior.
- Mobile-first design
- Layouts designed for the device most of your visitors actually use.
- 301 redirect map
- Every old URL mapped and tested before launch, not after.
- Content & SEO migration
- Existing content and metadata carried forward, not rewritten from scratch.
- Core Web Vitals testing
- Speed and performance benchmarked before launch, not after complaints.
- Post-launch monitoring
- 30 to 90 days of tracking rankings, traffic, and technical issues.
- Documented handover
- Clean, commented code and design files you own outright.
Websites we redesign across every sector.
The process stays the same. The content and conversion goals change by industry.
Professional Services
Law firms, agencies, and consultants needing a credible, lead-generating site.
Ecommerce & Retail
Storefronts redesigned for checkout conversion and speed.
SaaS & Startups
Marketing sites and in-app UX redesigned as the product matures.
Healthcare
Practice and clinic sites redesigned for booking and compliance.
Education
School and course sites redesigned for enrollment and navigation.
Real Estate
Listing sites redesigned for search, filtering, and lead capture.
Hospitality
Booking-integrated sites redesigned for hotels and venues.
Nonprofits
Donation and membership sites redesigned on tight budgets.
Explore more software services.
Website redesign is one of five design services we cover, under Web Design & UX.
Web Design
The full web design service this sits under.
ExploreUI/UX Design
Research, wireframes, prototypes & design systems.
ExploreLanding Page Design
Single-purpose pages built to convert campaign traffic.
ExploreDashboard Design
Data-dense admin and analytics interfaces.
ExploreWordPress Development
Custom themes and the CMS many redesigns land on.
ExploreEcommerce Development
Storefront rebuilds across every major platform.
ExploreSEO Services
Protecting and growing rankings through the migration.
ExploreConversion Rate Optimization
Testing and refinement once the new site is live.
ExploreWebsite redesign questions
The questions marketing and ops leads ask us most before starting a redesign.
No, if the redesign maps every old URL to its new equivalent with 301 redirects and preserves your existing content and metadata. Rankings drop when a redesign changes URLs without redirects or strips out ranking content, not from the redesign itself.
Website redesign costs $5,000 to $150,000 or more, depending on scope. A visual refresh costs $5,000 to $15,000, a standard business redesign costs $15,000 to $45,000, and an enterprise or full rebuild costs $45,000 to $150,000 or more.
Website redesign takes 4 to 24 weeks or more. A visual refresh takes 4 to 6 weeks, a standard business redesign takes 8 to 14 weeks, and an enterprise or full rebuild takes 14 to 24 weeks or longer.
A redesign updates your website's structure, design, and user experience. A rebrand changes your visual identity, logo, and messaging, which often happens alongside a redesign but is a separate scope of work.
Yes. We audit every existing page, map old URLs to new ones with 301 redirects, and migrate content and metadata so search engines carry your rankings forward instead of starting over.
We build a full redirect map before launch, matching every old URL to its closest new equivalent, and test the map in staging so no page returns a broken link on launch day.
Both. We redesign in place on WordPress, Shopify, or your current CMS, or migrate to a new platform when your current one can't support what you need going forward.
Yes. We scope phased redesigns that update high-priority pages, such as the homepage or product pages, first, and roll out the rest in stages instead of one large launch.
Yes. We run usability testing on the new design before development finishes, so navigation and layout problems get caught while they're still cheap to fix.
Yes. You own 100% of the design files, code, and content, delivered in a documented handover with no agency lock-in.
Yes. We monitor rankings, traffic, and technical issues for the first 30 to 90 days after launch, and offer maintenance retainers for ongoing updates after that.
Yes. We sign an NDA before the discovery call, before you share any business or analytics data with us.