Landing page design built around one goal: conversion.
We design single-purpose pages for PPC campaigns, lead generation, and product launches — one offer, one call to action, fast enough to load before a visitor loses interest.
What is landing page design?
Landing page design is building a single-purpose page around one goal, one offer, and one call to action — separate from your website's homepage or navigation. A homepage links out to dozens of destinations at once; a landing page sends every visitor toward the same next step, which is why dedicated ones convert at close to double the rate of general pages.
77% of pages businesses call "landing pages" are actually just homepages repurposed for a campaign, diluted by navigation menus and competing links. The median dedicated landing page converts at 6.6%, according to Unbounce's 2026 benchmark analysis of 41,000 pages and 464 million visitors — nearly double the 2.35% median for general website pages. Companies running 31 to 40 dedicated landing pages generate seven times more leads than those running five or fewer.
- 29% higher
- Conversion from a single CTA versus multiple competing ones.
- 7% lost per second
- Conversion cost for every extra second of load time.
- 2× from plain copy
- 5th–7th grade reading level versus college-level copy.
- 2.5× completion
- Three-field forms versus nine-field forms.
New page, or optimize the one you have?
Design a new page if you're launching something. Optimize if you already have traffic and data.
| Service | What it covers | Best fit |
|---|---|---|
| Landing Page Design | Building a new, single-purpose page from a blank slate: layout, copy, and CTA strategy for a fresh campaign or offer. | A new product launch, campaign, or offer with no existing page to test. |
| Landing Page Optimization | Testing and improving a page already live, using visitor data, heatmaps, and A/B tests to lift its conversion rate over time. | An existing page with real traffic and conversion data to learn from. |
Landing pages we design most often.
We build the page here. Once it's live and collecting data, our conversion rate optimization team can take over testing and refinement.
PPC & ad campaign pages
Pages built to match Google Ads or Meta Ads messaging exactly, keeping quality scores and cost per click down.
Lead generation pages
Short-form pages built around a single offer, five fields or fewer, focused on completions, not information collection.
Product launch pages
Pages that introduce a new product or feature with a single, clear path to signup or purchase.
Event & webinar pages
Registration-focused pages with countdown urgency and a single registration CTA above the fold.
App download pages
Pages built to drive App Store and Google Play installs, with store badges and screenshots doing the selling.
Multi-variant, A/B test-ready pages
Modular page sections your marketing team can swap and test independently, without a developer involved.
A clear path from offer to launched page.
Four stages, typically two to three weeks from first call to a page ready for traffic.
Offer & audience discovery
We define the single goal, target audience, and traffic source the page needs to convert.
2–4 days · DiscoveryWireframe & copy
We structure the page around one CTA and write copy at a reading level your audience actually converts on.
3–5 days · StructureDesign & build
We design the visual layer and build the page for sub-2-second load times on mobile and desktop.
5–8 days · BuildQA & launch
We test across devices, connect analytics and tracking, and hand off a page ready for traffic.
2–3 days · LaunchThe tools behind fast, testable landing pages.
Lightweight, performance-first tooling, chosen to hit sub-2-second load times.
Next.js
React
Tailwind CSS
Vercel
Figma
Google Analytics
Google Tag Manager
HotjarProof, not promises.
Pages designed to convert, not just look finished.
Design · Growth · Ecommerce
A national ad push backed by pages built to convert the traffic
When Kiwinz scaled national advertising, the campaign needed landing pages that matched ad messaging and converted cold traffic on the first visit. We rebuilt their acquisition pages around a single offer per page, cutting distractions that were costing conversions at scale.
Read the case studyExplore more software services.
Landing page design is one of twelve areas we engineer.
Web Design
The full web design service this sits under.
ExploreUI/UX Design
Research, wireframes & visual design.
ExploreWeb Applications
Full-stack builds beyond a single page.
ExploreLanding Page Optimization
Test & improve a page already live.
Conversion Rate Optimization
Full-funnel CRO across your site.
ExplorePaid Advertising
The Google and Meta campaigns these pages receive.
ExploreSEO Services
Organic traffic to complement paid campaigns.
ExploreAPI Integrations
Connect form submissions straight into your CRM.
ExploreLanding page design questions
The things clients ask us most before starting a landing page build.
A landing page is a single-purpose page built around one goal, one offer, and one call to action, while a homepage links out to many destinations at once. 77% of pages businesses call landing pages are actually just homepages, which is why dedicated ones convert at roughly double the rate.
A good landing page conversion rate is 6.6% or higher, the industry median across all sectors according to Unbounce's 2026 benchmark report. Top-quartile pages reach 11.45% or higher, and the right benchmark depends on your traffic source, offer, and industry.
Design a new landing page if you're launching a fresh campaign, product, or offer with no existing page to test. Optimize an existing page if you already have traffic and conversion data to work from. We build the page here; our conversion rate optimization service tests and improves a page already live.
Five or fewer. Three-field forms convert at roughly 10%, while nine-field forms drop to around 4%, according to Unbounce's 2026 conversion benchmark data. Every field beyond five costs 20% to 30% in completions.
Yes. Every additional second of load time costs roughly 7% in conversions, and pages loading under 2 seconds consistently outperform slower ones across every industry we've measured.
Yes. We design pages that match ad messaging exactly, load fast on mobile, where most paid traffic lands, and follow each platform's quality guidelines to keep your cost per click down.
Yes, we write the copy. Landing page copy and design work as one system; copy written at a 5th to 7th grade reading level converts roughly double the rate of college-level copy, so we treat clarity as a design requirement, not a separate task.
Yes. Every page we build supports A/B testing from day one, with modular sections you or your marketing team can swap and test without a developer.