CRM development services built around how you actually work.
Hoop Interactive builds custom CRM software for businesses that have outgrown spreadsheets and off-the-shelf templates. Your pipeline, quotes, field team and customer portal in one system, connected to your website and phone, with no per-seat fees.
Signs you've outgrown your current CRM.
Off-the-shelf CRMs are great when your process matches theirs. When it doesn't, your team starts working around the tool instead of with it, and the workarounds quietly cost you leads — spreadsheets doing the real work, per-seat licences climbing with every hire, and systems that don't talk to each other.
A custom CRM fixes this: one system shaped around your process, shared by office, field and customers, with no seat limits.
- Lives in spreadsheets
- The CRM has the contacts; the real work happens elsewhere.
- Licences keep climbing
- Every new hire or crew member adds a monthly fee.
- Doesn't fit the template
- Surveys, site visits and multi-step quotes forced into "deals".
- Systems don't talk
- Website, field team, invoicing all live in separate tools.
What will per-seat licences cost you over time?
A 25-user team on a $90/user/month CRM plan spends $81,000 over three years — before implementation, consultants and paid add-ons, and it grows with every new user. A core custom CRM starts from $15,000 to build, plus hosting that is usually tens of dollars a month. No fee per user, ever. For a small team with a standard sales process, an off-the-shelf CRM is often still the right choice, and we'll say so in the blueprint.
| 3-year cost | |
|---|---|
| 25 users × $90/mo licence | $81,000, before implementation & add-ons |
| Core custom CRM (one-off) | from $15,000, plus tens of dollars a month hosting |
Custom CRM modules, only the ones you need.
Custom CRM software development starts from your process. These are the modules businesses ask for most.
Leads & pipelines
Capture from every channel, assign automatically and track each stage of your sales process.
Contacts & accounts
One record per customer with every enquiry, job, message, quote and invoice in a timeline.
Quotes & invoicing
Branded quotes from your price lists, e-signature acceptance and invoices synced to accounting.
Field service app
Jobs, routes, photos, checklists and signatures on the crew's phone, synced to the office.
Customer & partner portals
Let customers track jobs and approve quotes, and partners pick up and update work.
Workflow automation
Instant replies, follow-up reminders, task assignment and status emails without manual work.
Reports & dashboards
Pipeline value, conversion by source, crew utilisation and revenue in real time.
AI inside your CRM
Lead scoring, call and email summaries, and AI agents that follow up for you.
Your CRM at the centre of everything else.
A CRM only works if data flows in and out without retyping. We design the connections at the same time as the CRM itself: every form and campaign lands in the pipeline with its source, conversations logged against the right customer, crews and customers on the same live data, and invoices synced with no double entry.
- Website & ads
- Every form and campaign lands in the pipeline.
- Phone, email & WhatsApp
- Conversations logged against the right customer.
- Field app & portals
- Crews, customers and partners on the same live data.
- Accounting & payments
- Invoices and payments synced, no double entry.
One CRM for homeowners, businesses and a field crew.
Chiltern needed one system for two buyers, homeowners and commercial clients, plus a crew in the field.
CRM · FIELD APP · PARTNER PORTAL
5 connected applications on one CRM for Chiltern Surface Co
We built the Unitbase operations CRM at the centre, connected to residential and commercial websites, a partner portal and the Chiltern View field app, with local SEO feeding new enquiries into the pipeline.
Read the case studyHow we differ from a typical CRM development company.
Every CRM page promises a "360-degree customer view". Here's what actually changes with us.
| What matters | Typical CRM developer | Hoop Interactive |
|---|---|---|
| Build or buy | Always recommends a custom build. | Tells you when HubSpot, Salesforce or Zoho is the better fit. |
| Pricing | "Depends on requirements." | Starting prices on this page and a fixed quote after the blueprint. |
| Scope | A web dashboard for the office. | Office CRM, field app and portals on one database. |
| Lead flow | Leads are your marketing team's problem. | Our SEO and ads team fills the pipeline we build. |
| Adoption | Training video at handover. | Designed with your users, phased launch, usage tracked. |
| Data | Locked in a vendor platform. | Your database, your code, your hosting. |
From spreadsheets to a CRM your team uses.
Delivered in phases, so your team starts using the most valuable parts early.
CRM blueprint
We map how leads, jobs and money really move through your business, with the people who do the work.
1–2 weeks · Process map & scopeDesign & prototype
Screens for each role, tested with your team before development starts.
2–3 weeks · Clickable prototypeBuild the core
Pipeline, contacts, quotes and automations first, on a staging site your team can try.
4–8 weeks · CRM on stagingMigrate your data
Data cleaned and mapped from spreadsheets or your old CRM, with a test migration you check.
1–2 weeks · Verified dataLaunch & train
Phased go-live by team, with role-based training and quick fixes in the first weeks.
1–2 weeks · Live CRM & trainingConnect & extend
Field app, portals, integrations and AI features added in the next phases.
Ongoing · Next-phase roadmapWhat we build CRMs with.
A modern, fast stack you own outright, plus the integrations your team already relies on.
Next.js
React
TypeScript
Node.js
FastAPI
PostgreSQL
Supabase
Flutter
Google Workspace
HubSpot
Mailchimp
StripeCustom CRM development cost and timelines.
One-off build costs, then low hosting. No per-user licence fees at any stage. Hosting and third-party services such as SMS or WhatsApp messaging are billed to your own accounts.
- Investment
- from $3,000
- Timeline
- 1–2 weeks
- Output
- Process mapping & module list
- Included
- Data model, integration plan
- Result
- Build vs buy recommendation
- Investment
- from $15,000
- Timeline
- 8–12 weeks
- Build
- Leads, pipeline, contacts
- Included
- Quotes, automation, migration
- Support
- Training & 30 days of fixes
- Investment
- from $30,000
- Timeline
- 12–20 weeks, phased
- Scope
- Everything in Core, plus field app
- Included
- Customer/partner portal, dashboards
- Extras
- Accounting, phone, AI features
Custom CRM solutions by industry.
Where generic CRMs fit worst, and custom ones pay back fastest.
Home & Property Services
Enquiries, surveys, quotes, crews and repeat work in one system.
Insurance
Lead follow-up, policy renewals and broker workflows with AI calling.
Professional Services
Client intake, matters, documents and billing for firms and agencies.
Logistics
Customer accounts, quotes, bookings and delivery updates.
Health & Wellness
Member and client management with bookings and reminders.
Retail & Wholesale
B2B accounts, order history and sales rep apps.
Explore more Software Development services.
Custom CRM development pairs naturally with these services from Hoop Interactive.
Custom Software
The broader practice this service sits under.
ExploreERP Software Development
For businesses that need more than a CRM.
ExploreAPI & Integrations
Connecting your CRM to the rest of your stack.
ExploreHubSpot CRM Setup
When an off-the-shelf CRM is the better fit.
ExploreSalesforce CRM Integration
Customising Salesforce instead of building custom.
ExploreZoho CRM
Another off-the-shelf alternative we set up.
ExploreMarketing Automation
Automated follow-up beyond the CRM itself.
ExploreAI Agent Development
Lead scoring and AI follow-up inside your CRM.
ExploreCustom CRM development questions
About our CRM development services. Ask us anything else.
A CRM blueprint starts from $3,000, a core custom CRM from $15,000, and a connected system with field app, portal and integrations from $30,000. Hosting usually costs tens of dollars a month, with no per-user licence fees.
Use an off-the-shelf CRM if your sales process is standard and your team is small. Build a custom CRM when your workflow doesn't fit the template, when you need field apps or portals tied to the same data, or when per-seat licences across a growing team cost more over three years than building. We'll tell you which fits in the blueprint.
A core CRM usually takes 8 to 12 weeks. A connected system with a mobile field app, customer or partner portal and several integrations takes 12 to 20 weeks, delivered in phases so your team can start using it early.
Yes. We map and clean data from spreadsheets, HubSpot, Salesforce, Zoho or other tools, run a test migration your team checks, then move everything over with a short cut-over window.
Website forms, email, WhatsApp and phone systems, calendars, accounting tools, payment providers, marketing platforms and your own databases. If a system has an API, we can connect it.
Yes. We build mobile field apps in Flutter that share the CRM’s data, so crews can see jobs, take photos, capture signatures and update status on site, even with a weak signal.
You do. The code, database and hosting accounts are in your name, and your customer data is never locked inside a vendor's platform.
Yes. If an off-the-shelf CRM is the better fit, our marketing automation team sets up and integrates HubSpot, Salesforce and Zoho CRM.
We design it with the people who will use it, launch in phases, train each team in their own workflow and track usage in the first months so we can fix friction quickly.