Google Ads management that spends your budget on customers, not experiments.
Hoop Interactive manages Search, Shopping, Performance Max, and Display campaigns on flat-fee pricing — so our incentive is your results, not talking you into a bigger budget.
What is Google Ads management?
Google Ads management is the ongoing setup, optimization, and reporting required to hit a target cost-per-acquisition or return on ad spend across Google's advertising network: Search, Shopping, Display, YouTube, and Performance Max. It covers keyword and audience targeting, bid strategy, ad creative, conversion tracking, and landing page alignment — since bids alone can't fix a weak conversion setup or a landing page that doesn't match the ad.
How an agency prices Google Ads management shapes its incentives just as much as its strategy does. Three pricing models dominate the market, and each one rewards a different kind of behavior.
- Flat fee, by default
- Our fee does not grow when your ad budget does.
- Tracking fixed first
- Smart Bidding only learns from data that is actually correct.
- PMax actively managed
- Creative and audience signals tuned, not set and forgotten.
- Your account, your data
- Full ownership, with no agency lock-in.
Flat fee, percentage of spend, or hybrid?
Each pricing model rewards a different kind of agency behavior. Worth knowing before you sign.
| Pricing model | How it works | What it incentivizes |
|---|---|---|
| Flat fee | A fixed monthly rate regardless of ad spend. | Performance and efficiency, since the fee doesn't grow with your budget. |
| Percentage of spend | 10% to 20% of your monthly ad budget. | Larger budgets, since the agency's fee scales directly with what you spend. |
| Hybrid | A base fee plus a smaller percentage of spend. | A balance between guaranteed baseline revenue and scaling incentive. |
Why percentage-of-spend pricing creates a real conflict.
The agency's revenue grows when you spend more, not necessarily when you close more.
The arithmetic behind the conflict
Under a percentage model, doubling your budget from $10,000 to $20,000 doubles the agency's fee from $1,500 to $3,000 at a standard 15% rate — whether or not that added spend produces more qualified customers. The agency's revenue grows when you spend more, not necessarily when you close more, which is exactly the incentive misalignment flat-fee pricing exists to avoid.
Flat fee vs. hybrid: which do you need?
Choose a flat fee if your budget is under $10,000 monthly and predictable costs matter most. Choose a hybrid model if your budget is scaling significantly and you want the agency's incentive to grow alongside genuine account complexity.
Why invest in professional Google Ads management?
Google Ads rewards accounts that are actively managed, tested, and refined — and quietly wastes budget on the ones that aren't.
Less wasted spend
Broad match and poor search term hygiene get cleaned up.
Conversion tracking fixed
Without it, Smart Bidding optimizes toward the wrong signals.
Better Quality Score
Tighter keyword-to-ad-to-landing-page alignment.
More qualified traffic
Properly structured Performance Max campaigns.
Frees your team
Daily bid and budget management handled for you.
Reports on revenue
Qualified leads and ROAS, not clicks and impressions.
Google Ads services we offer.
We scope the engagement around your business goal — whether that's leads, calls, or ecommerce revenue.
Search campaigns
Keyword-targeted campaigns built around high-intent, buying-ready search queries.
Shopping campaigns
Merchant Center feed optimization and product-level performance management for ecommerce.
Performance Max
Campaigns built with high-quality creative, accurate audience signals, and clean conversion data.
Display & YouTube
Awareness and remarketing campaigns across Google's Display Network and YouTube inventory.
Conversion tracking & measurement
GA4 and enhanced conversions setup, since Smart Bidding is only as good as the data it learns from.
Landing page & CRO
Landing page recommendations and testing to fix the conversion gap bidding alone can't solve.
Signs you need Google Ads management.
Four situations send most business owners and marketing leads to us for Google Ads work.
- 01
You're spending but can't explain the results
Money leaves the account every month, but nobody can say what it's actually producing.
- 02
Cost per lead keeps climbing
The same budget now produces fewer qualified leads or sales than it used to.
- 03
Your account has never been audited
Campaigns launched months or years ago have run largely untouched since.
- 04
You don't have time to manage it properly
Bids, budgets, and search terms need daily attention nobody on your team has time for.
Common Google Ads mistakes we help you avoid.
These five mistakes account for most of the wasted spend we find auditing new accounts.
Percentage-of-spend fee misalignment
HighAn agency paid more when you spend more has no incentive to find efficiency. We price on a flat fee tied to results, not budget size.
No negative keyword hygiene
CriticalBroad match keywords with no negative list waste budget on irrelevant searches. We review search term reports and prune continuously.
Broken conversion tracking
CriticalSmart Bidding optimizes toward whatever conversion data it's given — garbage in, garbage out. We audit and fix tracking before touching bids.
Treating Performance Max as set-and-forget
HighPMax still needs quality creative, audience signals, and monitoring to perform well. We actively manage the inputs Google's AI depends on.
Ignoring landing page experience
MediumA great ad sending traffic to a mismatched or slow landing page wastes every click it earns. We treat the landing page as part of the campaign.
How we manage your Google Ads account.
Six stages, from first call to compounding, tracked performance. We report bi-weekly with full visibility into the work.
Account audit & discovery
We review your existing account, or your goals if starting fresh, to find waste and opportunity.
1–2 weeks · AuditCampaign structure & tracking setup
We rebuild account structure and fix or install GA4 and enhanced conversion tracking.
1–2 weeks · SetupCampaign launch
We launch or relaunch campaigns across Search, Shopping, or Performance Max, matched to your goals.
1 week · LaunchTesting & optimization
We test ad copy, audiences, and bid strategies, refining what's working and cutting what isn't.
2–4 weeks · TestingPerformance Max & Smart Bidding tuning
We refine creative assets and audience signals as PMax exits its learning phase.
4–6 weeks · TuningOngoing reporting
We report bi-weekly on cost per acquisition, ROAS, and qualified leads, not just clicks.
Bi-Weekly · ReportingGoogle Ads management cost and timeline.
Three factors drive the price: account complexity, campaign type mix, and monthly ad spend level. Management fees are separate from ad spend, which is paid directly to Google and typically ranges from $1,000 to $10,000 or more monthly depending on your market.
- Management fee
- $750–$2,000/mo
- Ad spend
- $1K–$10K/mo
- Campaigns
- Search & Shopping
- Tracking
- Conversion setup included
- Reporting
- Bi-weekly
- Management fee
- $2,000–$5,000/mo
- Ad spend
- $10K–$50K/mo
- Campaigns
- Full mix incl. Performance Max
- Testing
- Landing page testing included
- Team
- Dedicated account strategist
- Management fee
- $5,000–$15,000+/mo
- Ad spend
- $50K+/mo
- Scope
- Multi-market or multi-brand
- Team
- Dedicated team & senior strategist
- Data
- Advanced attribution & CRM
The tools behind your campaigns.
Google-native platforms, backed by strategy no automated bidding replaces alone.
Google Ads
Google Analytics 4
Google Tag Manager
Google Merchant Center
Looker StudioWays to work with us.
Pick the model that fits your budget and goals. All include bi-weekly reporting and no long-term lock-in.
Flat-Fee Retainer
A fixed monthly management fee, regardless of how your ad spend scales.
Best for predictable costHybrid Retainer
A base fee plus a smaller percentage of spend, for accounts scaling significantly.
Best for fast scalingAccount Audit Only
A one-time audit and fix list for teams managing campaigns internally.
Best for in-house teamsFull-Funnel Package
Google Ads management paired with landing page design and CRO.
Best for end-to-endEvery Google Ads engagement comes complete.
No hidden gaps. Each engagement includes everything you need to run a fully accountable account.
- Account audit
- A clear picture of what's working and where budget is wasted.
- Conversion tracking
- GA4 and enhanced conversions set up correctly from the start.
- Campaign structure
- Search, Shopping, and Performance Max organized around your goals.
- Ad copy & creative
- Written and tested assets, not generic templates.
- Search term hygiene
- Ongoing negative keyword management to cut wasted spend.
- Landing page guidance
- Recommendations that close the gap between click and conversion.
- Bi-weekly reporting
- Cost per acquisition, ROAS, and qualified leads, tracked and explained.
- Full account access
- You own the account outright, with no agency lock-in.
Google Ads management across every business type.
The process stays the same. The campaign mix and goals change by business.
Ecommerce & Retail
Shopping and Performance Max campaigns tied to revenue.
Local Service Businesses
Call and form-driven Search campaigns for local demand.
B2B & SaaS
Lead generation campaigns tied to CRM pipeline value.
Healthcare
Patient acquisition campaigns built for compliant advertising.
Real Estate
Listing and lead-generation campaigns for agents and brokerages.
Home Services
Call-tracked campaigns for HVAC, plumbing, and contracting.
Professional Services
High-value lead campaigns for law, finance, and consulting.
Franchises & Multi-Location
Coordinated campaigns across multiple markets and locations.
Explore more Paid Advertising services.
Google Ads management is one of seven services we offer under Paid Advertising.
Paid Advertising
The full paid service this sits under.
ExplorePPC Management
Search-account depth across Google and Microsoft.
ExploreEcommerce PPC
Shopping and feed work at catalog scale.
ExploreRetargeting Advertising
Re-engage the visitors your ads already paid for.
ExploreFacebook Ads
Paid social alongside the search channel.
ExploreLinkedIn Advertising
B2B targeting by role, seniority, and company.
ExploreTikTok Ads
Short-form video campaigns for reach and discovery.
ExploreConversion Rate Optimization
Turn ad clicks into actual customers.
ExploreGoogle Ads management questions
The questions business owners and marketing leads ask us most before handing off an account.
Google Ads management costs $750 to $15,000 or more per month in flat fees, separate from ad spend paid directly to Google. A growing business with $1,000 to $10,000 monthly ad spend pays $750 to $2,000 per month, an established business with $10,000 to $50,000 monthly spend pays $2,000 to $5,000 per month, and an enterprise account above $50,000 monthly spend pays $5,000 to $15,000 or more per month.
Search and Shopping campaigns typically show meaningful data within 2 to 4 weeks, while Performance Max campaigns need 4 to 6 weeks of Smart Bidding learning before performance stabilizes and should be judged fairly.
Google Ads management is specific to campaigns running on Google's platforms: Search, Shopping, Display, YouTube, and Performance Max. PPC management is the broader category, covering paid campaigns across any platform, including Google, Microsoft Ads, and social channels.
Yes. We build Performance Max campaigns with high-quality creative assets, accurate audience signals, and clean conversion tracking — the three inputs that actually determine whether Google's AI optimizes toward real customers or wasted spend.
Yes. We optimize your Merchant Center feed data and structure Shopping campaigns around product performance, or pair this work with our dedicated ecommerce PPC service for larger catalogs.
Yes. We audit and rebuild conversion tracking through GA4 and enhanced conversions as a first step, since Smart Bidding and Performance Max both make decisions based entirely on the conversion data you feed them.
Yes. We write and test ad copy as part of every engagement, and either optimize your existing landing pages or build new ones when the current page is the actual bottleneck holding conversions back.
Ad spend and management fees are always separate costs. Ad spend goes directly to Google and typically ranges from $1,000 to $10,000 or more monthly depending on your market and goals, while the management fee covers our work on top of that budget.
No. We work month-to-month, though Google Ads accounts benefit from a minimum 3-month commitment since Smart Bidding and Performance Max both need time to gather data and optimize properly.
Yes. We start with a full account audit to find where budget is being wasted — broken tracking, poor search term hygiene, misaligned campaign structure — before making any changes.
Yes. We sign an NDA before the discovery call, before you share any account or business details with us.