Search ads, social and SEO that keep the phone ringing across the GTA.
Scrap Cars 4 Cash buys unwanted, damaged and non-running vehicles across Toronto and the GTA. We run their Google Search Ads, Meta Ads, social media, SEO and Google Business Profile as one programme, so every channel sends the same clear message and a direct path to a call.
- Client
- Scrap Cars 4 Cash
- Industry
- Automotive · Vehicle Recycling
- Location
- Toronto, Canada
- Status
- Ongoing
People selling a scrap car usually need a local buyer quickly. They search, compare a couple of options and call. Scrap Cars 4 Cash needed clear, consistent messaging across high-intent search and social, with a direct path to an enquiry rather than scattered campaign messages. We plan and manage their search advertising, paid social, social profiles, SEO and Google Business Profile together, built around the questions customers ask before they call.
- Google Search Ads with high-intent keywords and GTA location targeting
- Facebook and Instagram ads with localised creative and copy
- Social content calendars, design, scheduling and community replies
- SEO and Google Business Profile management alongside the ads
The programme, by the numbers
Source: client's Google Business Profile Performance report, June–October 2026.
Calls From Google Business Profile
542
Months Of Call Growth
5 / 5
Channels Managed
5
GTA Areas Targeted
20
Urgent local demand, scattered messages
Scrap car removal in Toronto is a crowded, high-intent market. Customers often have a car that won’t start, failed a safety check or was just in an accident, and they want a local buyer quickly. They compare a few results and call whoever answers their questions first.
The brand needed consistent, clear messaging across search and social, with a direct path to an enquiry. Fragmented campaigns and profiles that said different things would send those urgent customers to a competitor.
Urgent, high-intent searches
People looking to dispose of a vehicle want an answer and a pickup fast, so ads had to reach them at that moment.
One message across channels
Search ads, Facebook, Instagram and Google profile needed to make the same clear promise.
Practical questions first
Is my car accepted? How does pickup work? How do I get a quote? Every touchpoint had to answer these quickly.
A large service area
Customers across 20 GTA areas search locally, from Mississauga and Brampton to Oshawa and Newmarket.
One programme organised around qualified local enquiries
Search campaigns reach people actively looking to dispose of a vehicle. We researched high-intent searches such as scrap car removal and cash for cars, set geographic targeting across the GTA and wrote call-oriented ad copy, then manage budgets, bids and ongoing optimisation.
Paid social introduces the service to relevant local audiences. On Facebook and Instagram we handle audience targeting, campaign structure and localised creative and copy, while content calendars, post design, scheduling, captions, hashtags and community replies keep the profiles responsive between ads.
Every channel carries the same promise, built around vehicle condition, cash offers and free pickup, and points to the same next step: a call or a quote. SEO and Google Business Profile management make sure the business also shows up when people search organically and in the map results.
A full acquisition programme across four areas
Google Search Ads
- High-intent keyword research
- Geographic campaign direction
- Call-oriented ad copy and formats
- Budget, bids and optimisation
Meta Ads
- Facebook and Instagram audiences
- Campaign structure
- Localised creative and copy
- Performance optimisation
Social media
- Content calendars
- Post design and copy
- Scheduling, captions and hashtags
- Community responses
SEO, profiles & brand
- SEO and Google Business Profile
- Ad account and profile setup
- Brand-consistent bios and pages
- Messaging on condition, cash and pickup
The channels we run
Google Ads
Search campaigns for scrap removal and cash-for-cars searches across the GTA.
Meta Ads Manager
Facebook and Instagram campaigns aimed at local audiences.
Google Business Profile
The map listing where urgent local searches turn into calls.
Planned content, captions and replies that keep the profile active.
Page management, posts and community responses.
Ad creative
Campaign visuals and copy built around cash offers and free pickup.
A phone that kept ringing
Scrap Cars 4 Cash · Toronto & GTA
542
Google Profile Calls
5 / 5
Months Of Growth
5
Channels Managed
Ongoing
Engagement
How the programme runs
- 01
Step 01
Research
High-intent keywords, GTA locations, competitors and customer questions.
- 02
Step 02
Accounts & profiles
Ad accounts, social profiles and Google profile set up with consistent bios.
- 03
Step 03
Launch campaigns
Search and Meta campaigns with call-oriented copy and localised creative.
- 04
Step 04
Social & SEO
Content calendars, community replies, SEO and Google profile updates.
- 05
Step 05
Optimise
Budget, bid and creative changes based on enquiries, every month.
Every channel, one clear next step
Ads, posts and the Google profile all lead to the client's website and phone line, where the same promise continues: free pickup, cash for cars and a simple four-step selling journey at scrapcars4cash.ca.
Inside the project
Google Business Profile · Calls, Jun–Oct 2026
Campaign creative · Search Ads & Social
What we deliver, clearly
This is an ongoing marketing engagement. We plan and manage the client’s acquisition channels end to end:
- Google Search Ads: keyword research, location targeting, ad copy and optimisation
- Meta Ads: Facebook and Instagram targeting, structure and creative
- Social media management: calendars, design, scheduling and replies
- SEO and Google Business Profile management
- Ad account and social profile setup and maintenance
The client’s website is the destination for these campaigns; it was not built by Hoop. Customer reviews of the client are not testimonials about Hoop.
Services behind this programme
- 01Paid AdvertisingGoogle Ads and Meta Ads campaigns built around qualified enquiries.
- 02Social Media MarketingContent calendars, design, scheduling and community management.
- 03SEOOrganic and local visibility, including Google Business Profile.
- 04Lead GenerationTurning search and social demand into calls and quote requests.
- 05Branding & CreativeAd creative and brand-consistent profiles across every channel.
- 06Automotive IndustrySoftware and growth for dealers, workshops, fleets and auto services.
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