Software product development services from first idea to paying users.
Hoop Interactive is a software product development company that takes products through discovery, design, MVP, launch and growth. We don't stop at handover, because we run live products of our own and know launch is where the real work starts.
A project ends at launch. A product starts there.
Most development companies treat your product like a project: build the spec, hand it over, move on. But products succeed or fail on what happens after launch: whether users activate, come back and pay. That's the part we plan for from day one.
Our approach: one team owns the product from discovery to growth, with metrics agreed at the start.
- Validate before you build
- Test the riskiest assumption before the MVP.
- Design for activation
- Onboarding gets as much attention as the features list.
- Measure from day one
- Analytics ship with the MVP, not six months later.
- Launch with a plan
- ASO, launch pages, SEO and ads from our own team.
Five stages, each with its own finish line.
Every stage ends with a measurable result, so you always know whether to continue, change direction or stop.
| Stage | What happens | Finish line |
|---|---|---|
| 1 · Discover & validate | User interviews, competitor review and a test of the riskiest assumption. | Problem worth solving |
| 2 · Design | User flows, wireframes and a clickable prototype tested with real people. | Users complete the core task |
| 3 · Build the MVP | The smallest product that delivers the core value, with analytics built in. | Live with real users |
| 4 · Launch | App stores, launch pages, onboarding emails and first acquisition campaigns. | Activation and retention baseline |
| 5 · Grow & scale | Sprints driven by data and feedback, plus performance work as usage grows. | Revenue and retention trending up |
Everything a product needs, from one team.
Join at any stage: from a napkin idea to an existing product that needs a team to keep it growing.
Product discovery & strategy
Validation, scope, roadmap and budget before a line of code.
Product design (UX/UI)
User flows, prototypes and a design system your product can grow on.
MVP development
The smallest launchable product, built to grow rather than be thrown away.
Web & SaaS products
Next.js products with accounts, subscriptions, billing and admin tools.
Mobile products
iOS and Android apps from one Flutter codebase, ready for the app stores.
AI-powered products
LLM features, AI agents and computer vision as part of the core product.
Launch & go-to-market
ASO, launch pages, SEO, paid ads and social from our marketing team.
Product analytics & iteration
Funnels, cohorts and feedback loops that decide what to build next.
We don't just build for clients. We run products too.
The same product thinking, engineering and growth work we sell, applied to software we own and pay for ourselves. We pay our own hosting bills, read our own support tickets and watch our own retention numbers — that's why our estimates include onboarding, analytics and post-launch work that pure development shops leave out.
- LaGrub
- A culinary platform for recipes and creators — web and mobile, live product.
- Loyalty Rewards App
- A Shopify loyalty program with points, VIP tiers and referrals, live on Shopify.
Products we've built for founders.
QalbSync needed a habit-tracking app that showed progress across weekly, monthly and yearly views.
FLUTTER · PRODUCT DESIGN · ASO
One codebase for iOS and Android, from idea to app stores
We designed the visual identity, built it in Flutter and handled discoverability with mobile app marketing and app store optimization.
Read the case studyDevelopment shop, or product partner?
Most software product development companies are really development shops. Here's the difference in practice.
| What matters | Typical development shop | Hoop as product partner |
|---|---|---|
| Starting point | Your feature list, built as written. | Your users' problem, validated before building. |
| Definition of done | Features delivered and signed off. | Users activate, return and pay. |
| Analytics | Added later, if at all. | Ships with the first release. |
| Launch | Hand over, then find a marketing agency. | Our marketing team plans the launch with you. |
| After launch | Maintenance contract for bug fixes. | Sprints driven by data, feedback and revenue. |
| Experience | Has only built for clients. | Runs live products of its own. |
How a product engagement runs week to week.
Agile product development with a fixed price for discovery and MVP, then a monthly team after launch.
Discovery sprint
Interviews, competitor review, scope, architecture and the success metrics we'll track.
2 weeks · Roadmap & metricsPrototype & test
A clickable prototype tested with real users before development starts.
2–3 weeks · Validated designMVP sprints
Two-week sprints, weekly demos and a staging link you can share with early users.
6–12 weeks · Working productLaunch
App store release, analytics checks, launch pages and first acquisition campaigns.
1–2 weeks · Live productLearn
Activation, retention and feedback reviewed weekly to decide the next priorities.
Ongoing · Monthly reviewScale or hand over
Grow the team, add features and harden for scale, or hand over to your own team.
Your call · No lock-inThe stack behind our products.
The same tools we use for LaGrub and our Shopify app, chosen for speed to market and room to grow.
Figma
Next.js
React
TypeScript
Flutter
FastAPI
Node.js
Supabase
PostgreSQL
Stripe
Shopify
Google Analytics
Google Tag Manager
HubSpot
MailchimpSoftware product development cost and timelines.
Fixed prices to discovery and MVP, then a monthly product team once you're live. Prices are in USD and exclude hosting, app store fees and paid tools, which are billed to your own accounts.
- Investment
- from $4,000
- Timeline
- 2 weeks
- Output
- User & competitor research
- Included
- MVP scope, architecture, metrics
- Credited
- Fee credited on build
- Investment
- from $15,000
- Timeline
- 8–16 weeks
- Build
- UX/UI, prototype, web or mobile MVP
- Included
- Analytics, feedback tools, launch
- Support
- 30 days of post-launch fixes
- Investment
- from $9,000/mo
- Term
- Month to month
- Team
- Developers, QA & product manager
- Cadence
- Two-week sprints & demos
- Optional
- Launch marketing add-on
Product development for founders and growing companies.
The people we build products with most often.
Non-Technical Founders
A full product team, from idea to launch, without hiring one.
Creators & Brands
Apps and platforms that turn an audience into a business.
SaaS Startups
Subscription products with billing, onboarding and analytics.
Shopify Ecosystem
Shopify apps and plugins built to App Store requirements.
Health & Wellness
Habit, booking and member apps that people keep using.
Companies Launching New Products
A dedicated product team alongside your existing business.
Explore more Software Development services.
Software product development pairs naturally with these services from Hoop Interactive.
MVP Development
The fastest credible path from idea to a testable product.
ExploreSaaS Development
Subscription and cloud SaaS platforms built for scale.
ExploreMobile Apps
iOS, Android, React Native & Flutter.
ExploreWeb Design & UX
User flows and prototypes your product can grow on.
ExploreSoftware Development Consulting
Validate the idea before you commit to a build.
ExploreCustom Software
Bespoke builds, from MVP to enterprise systems.
ExploreApp Store Optimization
Discoverability once your product ships.
ExploreProduct Marketing
Launch pages, positioning and go-to-market.
ExploreSoftware product development questions
About our software product development services. Ask us anything else.
A two-week discovery sprint starts from $4,000, an MVP from $15,000, and an ongoing product team with developers, QA and a product manager from $9,000 per month. You get a fixed quote for discovery and the MVP before any work starts.
Most MVPs launch 8 to 16 weeks after discovery. A larger web or SaaS platform usually takes 3 to 6 months, and mobile apps 8 to 16 weeks depending on features.
Custom software is usually built for one company's internal use and is finished at handover. A software product is built for a market of users, so it needs validation, onboarding, pricing, analytics and continuous releases after launch. Our product service covers that whole lifecycle.
Yes. Our digital marketing division handles launch pages, app store optimization, SEO, paid ads and social, so the same team that builds the product helps it find users.
You do. Code lives in your repository, accounts are created in your name and the contract assigns all IP to you. We sign an NDA before you share your idea.
Yes. We can own the whole product, work as a dedicated team under your product lead, or add specific roles such as designers, mobile developers or QA to your existing team.
It usually does, which is why we work in two-week sprints with weekly demos. The roadmap is reprioritised every sprint based on what users and data tell us, and scope changes are agreed in writing before they affect cost.
Yes. We build multi-tenant SaaS products with subscriptions, billing, admin tools and analytics.
We track activation, retention and feedback, fix issues found by real users and ship improvements every sprint. You can keep a product team with us, scale it up or down, or hand over to your own team with full documentation.