Built around what the algorithm reads, not what looks nice in a screenshot.

App store optimization costs $1,500 to $15,000 or more per month, depending on scope. A starter single-market program costs $1,500 to $3,000 per month, a growth multi-market program costs $3,000 to $7,000 per month, and an enterprise full ASO program costs $7,000 to $15,000 or more per month.

Creative changes — a new icon or updated screenshots — can show conversion movement within 2 to 4 weeks for apps with steady traffic. Keyword ranking changes take longer, typically 4 to 8 weeks, and a full metadata overhaul in a new market can take about 3 months before compounding organic growth becomes visible.

Yes, significantly. On Google Play, the long description is directly indexed by the ranking algorithm, so keyword density there matters. On the App Store, Apple doesn't index the long description for keyword rankings at all, so the strategy for each platform has to be built separately, not copied across.

Yes. Ratings and reviews factor into both platforms' visibility signals, and apps below a 4.0 average often get scrolled past even with a strong keyword position. Roughly 90% of featured App Store apps carry a rating of 4.0 or higher, which makes review management a ranking activity, not just a trust signal.

No. Google's algorithms read descriptions contextually, so keyword stuffing hurts both ranking and conversion rate. A 2% to 3% density for primary keywords, placed naturally within the first two to three sentences, outperforms forced repetition every time.

Getting the app title right. The algorithm reads the title first and weighs keyword relevance from it most aggressively, deciding which search queries the app becomes eligible to appear in before any other metadata field even gets considered.

Yes, where useful. For apps struggling to gain initial traction on high-value keywords, structured install campaigns build the download velocity signals the algorithm needs to start ranking — provided the app also holds strong conversion and retention metrics to sustain the position afterward.

Ongoing. The most common ASO mistake is treating it like a campaign with a launch date and an end date; both app store algorithms change how they read listings over time, so a listing optimized once and never revisited falls behind.

Yes. We build and test Custom Product Pages on the App Store and Custom Store Listings on Google Play — segmented variants that showed a median 10% conversion lift in ad campaigns, with the same segmentation principles applied to organic traffic too.

No. We work month-to-month, though ASO benefits from a minimum 3-month commitment since keyword ranking movement and compounding organic growth take time to materialize.

Yes. We sign an NDA before the discovery call, before you share any app or business data with us.