Built around where deals actually stall, not another TOFU-MOFU-BOFU diagram.

Marketing funnel strategy costs $3,000 to $20,000 or more, depending on scope. A single-funnel strategy engagement costs $3,000 to $6,000 as a one-time project, a full-funnel program with ongoing optimization costs $6,000 to $12,000 per month, and an enterprise multi-funnel program costs $12,000 to $20,000 or more per month.

Initial funnel restructuring typically shows measurable movement within 4 to 8 weeks, while a fully optimized, stage-specific funnel takes 3 to 6 months to compound as content, offers, and budget allocation mature across every stage.

Because brands over-invest in top-of-funnel traffic and bottom-of-funnel sales pages while leaving the consideration stage thin. Roughly 68% of B2B deals stall at MOFU, since prospects who know a brand exists still need trust-building content — case studies and comparisons — before they're ready to evaluate seriously.

No. Applying return on ad spend to top-of-funnel awareness activity misreads what that stage is actually supposed to do. TOFU should be measured by cost-efficient reach, MOFU by engagement and cost per lead, and only BOFU by ROAS and cost per acquisition.

Yes, as a planning framework — though buyer behavior no longer moves in a strict straight line. Buyers loop between awareness, consideration, and decision depending on research depth and peer influence, so we design funnels that support buyers at whatever stage they enter, not a forced linear path.

Both. We design the funnel architecture and stage-specific content plan, then coordinate execution through our content, paid media, and email services, so the strategy doesn't sit in a document nobody implements.

Only 4% of website visitors are ready to buy on their first visit, and B2B buyers typically consume around 13 pieces of content before purchase — which is why a funnel needs distinct assets at every stage, not one landing page trying to do everything.

Yes. We coordinate funnel strategy with our paid advertising services, since budget allocation across TOFU, MOFU, and BOFU campaigns needs to follow the same stage logic as the content plan.

No. The classic linear funnel breaks down in high-velocity ecommerce and complex SaaS categories, where a flywheel or messy-middle model fits buyer behavior better. We adapt the framework to your actual sales cycle instead of forcing a generic template.

No. Strategy engagements run fixed-scope, and ongoing funnel management works month-to-month, though optimization compounds meaningfully over a minimum 3-month window.

Yes. We sign an NDA before the discovery call, before you share any business or funnel data with us.