Omnichannel shoppers spend 3-4x more a year than single-channel customers.
Most retailers still run their website and their store as two separate businesses. We connect inventory, customer data, and pricing across every channel — so a shopper can start online and finish in-store, or the other way, without friction.
What do retail marketing solutions actually include?
Retail marketing solutions include omnichannel strategy design, click-and-collect setup, unified customer data integration, and cross-channel campaign management — connecting a retailer's physical store and online sales channels into one consistent customer experience rather than two separately run businesses.
The number that should end the “online vs. in-store” budget debate: customers who shop both online and in-store spend 3 to 4 times more annually than single-channel customers. Treating a website and a store as competing channels, rather than one connected system, leaves the highest-value customer segment on the table.
- One inventory pool
- Real-time stock visible across every channel, not two counts.
- One customer identity
- Purchase history that follows the shopper everywhere.
- One price
- Consistent promotions; inconsistency breaks trust fastest.
- BOPIS first
- The lowest-friction feature to launch, and 26% conversion lift.
Retail marketing, or Shopify SEO?
One drives traffic to a storefront. The other connects it to physical retail operations.
| Service | Handles | Best fit |
|---|---|---|
| Retail Marketing | Connecting online storefronts to physical stores, inventory, POS, and in-store experience. | Retailers running both physical and online sales channels together. |
| Shopify SEO | Organic search visibility for a single online storefront. | Ecommerce-only businesses without a physical retail presence. |
What “true” omnichannel actually requires.
The retention gap, the three non-negotiables, and where click-and-collect now sits.
Three things, at minimum. Missing any one isn't omnichannel.
A unified inventory pool visible across every channel in real time. A unified customer identity linking online and offline activity, so purchase history follows the customer everywhere. Consistent pricing regardless of channel, since inconsistency breaks customer trust fastest. Missing any of the three produces multichannel with extra steps — separate systems that happen to share a logo.
BOPIS is a permanent pillar now, not a pandemic convenience
Click-and-collect is projected to reach $177.9 billion in 2026, representing nearly 20% of all multichannel ecommerce sales. Offering curbside pickup lifted conversion rates roughly 26% among top retailers, and 58% of shoppers combine online research with in-store purchase. Retailers running 3+ integrated channels see about 250% higher engagement.
Why connect the channels?
The highest-value customer segment is the one that shops both ways — and only exists when the two are joined.
3–4x annual spend
From customers who shop both online and in-store.
89% retention
Against 33% for retailers with weak cross-channel programs.
BOPIS conversion lift
Roughly 26% from offering curbside pickup alone.
One customer view
POS, ecommerce, and CRM data joined into a single identity.
Less friction at the shelf
Inventory lookup and product info in the customer’s hand.
Attribution that sees both
How online browsing drives in-store purchase, and the reverse.
Retail marketing work businesses bring us.
Connecting the store and the site as one system, rather than running them in parallel.
Omnichannel strategy design
A roadmap connecting inventory, customer identity, and pricing across every channel a retailer operates.
Click-and-collect (BOPIS) setup
Buy-online-pickup-in-store and curbside pickup integrated into both the website and in-store operations.
Unified customer data integration
Connecting POS, ecommerce, and CRM data into a single customer view that follows the shopper across channels.
Cross-channel campaign management
Promotions and messaging coordinated across online and in-store, not run as separate, conflicting calendars.
In-store digital experience
QR-driven product info, real-time inventory lookup, and mobile-in-store tools that reduce friction at the shelf.
Cross-channel attribution
Multi-touch attribution measuring how online browsing influences in-store purchases, and the reverse.
A clear path from separate channels to one connected system.
Four stages, with the data foundation built before any customer-facing feature ships.
Systems & journey audit
We audit current POS, ecommerce, and inventory systems, and map how customers actually move between channels.
2–3 weeks · AuditData foundation build
We build the unified customer identity and inventory integration the whole strategy depends on.
4–8 weeks · BuildLow-friction feature rollout
We launch click-and-collect, real-time inventory display, and cross-channel returns first.
3–6 weeks · LaunchMeasure & personalize
We layer in cross-channel attribution and personalization once the foundation is stable.
Ongoing · OptimizeThe tools we use for omnichannel retail.
Commerce, POS, and customer data platforms joined into a single operational view.
Shopify POS
Salesforce Commerce Cloud
Google Analytics 4Explore more Ecommerce & Product Marketing services.
Retail marketing is one of two services we offer under Ecommerce Marketing.
Ecommerce Marketing
The full service this sits under.
ExploreProduct Marketing
The other specialised service in this area.
ExploreShopify SEO
Organic visibility for the online side.
ExploreKlaviyo Email Marketing
Cross-channel email and SMS flows.
ExploreLocal SEO
Getting each physical location found.
ExploreSalesforce CRM Integration
Joining POS and commerce data at the CRM layer.
ExploreMobile Marketing
The in-hand channel shoppers use in-store.
ExploreMarketing Attribution Modeling
Crediting journeys that cross channels.
ExploreRetail marketing questions
The things clients ask us most before starting an omnichannel project.
Retail marketing solutions include omnichannel strategy design, click-and-collect (BOPIS) setup, unified customer data integration, and cross-channel campaign management — connecting a retailer's physical store and online sales channels into one consistent customer experience rather than two separately run businesses.
Yes, substantially. Customers who shop both online and in-store spend roughly 3 to 4 times more annually than single-channel customers, and omnichannel retailers achieve about 89% customer retention compared to 33% for retailers running weak cross-channel programs.
Multichannel retail operates each channel — website, app, physical store — separately, giving customers multiple single-channel options. Omnichannel retail integrates those channels into one connected system with a single inventory pool, a unified customer identifier, and consistent pricing across every touchpoint, letting a customer start a purchase on one channel and finish it on another.
Substantial and still growing. Buy-online-pickup-in-store and curbside pickup sales are projected to reach $177.9 billion in 2026, up 15.3% year over year, representing nearly 20% of all multichannel ecommerce sales. Among top retailers, offering curbside pickup increased conversion rates by roughly 26%.
Three things, at minimum: a single inventory pool visible across every channel in real time, a unified customer identifier linking online and offline activity, and consistent pricing and promotions regardless of channel. Missing any of the three produces multichannel with extra steps, not genuine omnichannel.
Yes, and rising fast. 54% of retailers now consider omnichannel integration their top strategic priority, up from just 31% in 2022, per Salesforce's State of Commerce research — as consumers increasingly stop distinguishing between browsing on a phone in-store and shopping from home.
General and Shopify SEO drive traffic to a single online storefront. Retail marketing specifically connects that storefront to physical store operations, inventory, POS data, and in-store experience — work that only applies to retailers running both online and offline sales channels together.
Yes, and it's non-negotiable at real scale. Understanding how online browsing influences an in-store purchase, and vice versa, requires data-driven multi-touch attribution rather than last-click, since a large share of retail purchases involve research on one channel and completion on another.