Magento development services for stores complexity can't break.
Hoop Interactive builds and customizes Magento Open Source and Adobe Commerce stores for merchants with large catalogs, B2B pricing, or multi-brand operations that simpler platforms can't handle.
What is Magento development?
Magento development is the process of building or customizing an online store on Magento, an open-source ecommerce platform now owned by Adobe and rebranded as Adobe Commerce at the enterprise tier. A developer builds custom modules, configures the catalog, and tunes performance around your exact business logic, since Magento's architecture is built for deep customization rather than a fixed feature set.
Magento comes in two editions with a real cost difference. Magento Open Source is free to download and self-host, and covers most standard ecommerce needs. Adobe Commerce is the paid enterprise edition, licensed based on your store's gross merchandise value, and adds B2B tools, content staging, and customer segmentation on top of the open-source core.
- Upgrade-safe modules
- Custom code follows module boundaries so upgrades stay routine.
- Hyvä over Luma
- A lightweight theme instead of the default heavy JavaScript stack.
- Native B2B
- Company accounts, tiered pricing, and quotes on Adobe Commerce.
- Multi-store ready
- Several brands and currencies from one shared codebase.
Open Source, Adobe Commerce, or Shopify Plus?
Three enterprise-tier options — and the merchant each one is genuinely built for.
| Option | What it is | Best fit |
|---|---|---|
| Magento Open Source | A free, self-hosted platform with core ecommerce features and full code access. | Businesses with complex catalogs who want full control without license fees. |
| Adobe Commerce | The paid enterprise edition, licensed by GMV, with native B2B and content tools. | Large or B2B merchants who need enterprise features built in. |
| Shopify Plus | A fully hosted enterprise platform with lower technical overhead. | High-volume merchants who prioritize simplicity over deep customization. |
Choosing Magento deliberately.
The complexity that justifies the platform, and the edition decision that follows once it does.
Why complex merchants still choose Magento
Magento's architecture supports customization that hosted platforms restrict by design: custom pricing logic, multi-store setups sharing one codebase, and catalog structures with tens of thousands of SKUs and complex attribute sets. That flexibility is the entire reason to choose Magento. A simple catalog with standard checkout needs doesn't justify the added complexity.
Open Source vs. Adobe Commerce: which do you need?
Choose Magento Open Source if your team can handle B2B logic and segmentation through custom development instead of built-in tools. Choose Adobe Commerce if you need native B2B accounts, tiered pricing, and content staging without building them from scratch, and the license cost fits your revenue.
Why build your store on Magento?
Magento gives complex, high-volume merchants a level of customization that simpler ecommerce platforms don't allow, without forcing your business logic to fit someone else's template.
Custom pricing and checkout logic
Pricing, tax, and checkout rules are built to your business, not constrained by platform limits.
Multiple stores, one codebase
Several brands and storefronts run from a single Magento instance and deployment.
Tens of thousands of SKUs
Large catalogs with complex attribute sets stay manageable and queryable.
Native B2B on Adobe Commerce
Company accounts, tiered pricing, and quote workflows ship with the platform.
Headless and PWA storefronts
PWA Studio and GraphQL support a fully custom front end over the same backend.
Full source code access
No platform-imposed feature ceilings and no vendor deciding what you can build.
Magento services we offer.
We scope the engagement around your store's actual state — new build, migration, or an existing install that needs work.
Custom module & extension development
Features that no marketplace extension covers, built to Magento's architecture standards to stay upgrade-safe.
B2B commerce builds
Company accounts, tiered pricing, quote workflows, and requisition lists for wholesale and B2B merchants.
ERP, CRM & PIM integration
Connecting Magento to SAP, Salesforce, or a product information management system for one source of truth.
Multi-store & multi-brand setup
Running multiple storefronts, currencies, or brands from a single Magento instance and codebase.
Headless & PWA storefronts
A fully custom front end built on PWA Studio and GraphQL, with Magento handling catalog and checkout.
Performance & Hyvä theme migration
Replacing the default Luma theme with Hyvä, plus Varnish and Redis caching, for a faster storefront.
Signs you need Magento development help.
Four situations send most ecommerce leads to us for Magento work.
- 01
Your catalog outgrew simpler platforms
Tens of thousands of SKUs, complex attributes, or custom pricing rules no longer fit Shopify or WooCommerce.
- 02
You need native B2B and wholesale features
Company accounts, tiered pricing, and quote workflows need to work out of the box, not through a stack of apps.
- 03
A previous Magento build stalled or failed
A prior agency left the project incomplete, over budget, or with a codebase nobody wants to touch.
- 04
Your storefront is slow despite good hosting
Default Magento configuration and the Luma theme are dragging down Core Web Vitals and conversion.
Common Magento mistakes we help you avoid.
These five mistakes account for most of the slow or over-budget Magento projects we get asked to rescue.
Choosing Magento without the complexity to justify it
CriticalA simple catalog with standard checkout doesn't need Magento's overhead. We scope the platform to your actual requirements, not the other way around.
Skipping Varnish and Redis configuration
CriticalMagento isn't fast out of the box. We configure full-page caching and session storage before launch, not after complaints start.
Running the default Luma theme
HighLuma's heavy JavaScript stack slows the storefront. We build on Hyvä, which cuts page load significantly against the default theme.
Building customizations that break on upgrade
CriticalPoorly structured custom code turns every Magento upgrade into a rebuild. We follow module boundaries and coding standards that survive upgrades.
Stacking conflicting marketplace extensions
HighUnvetted extensions from different vendors conflict with each other. We audit compatibility before installing anything new.
How we build your Magento store.
Six stages, from first call to a live store. We work in two-week sprints with a demo at the end of each one.
Discovery & edition selection
We review your catalog, B2B needs, and budget, then recommend Open Source or Adobe Commerce based on what you actually require.
2–4 weeks · DiscoveryArchitecture & integration planning
We map the data model, custom modules, and any ERP, CRM, or PIM connections before development starts.
1–2 weeks · PlanningUX & theme design
We design the storefront on Hyvä for performance, tested around your catalog structure and checkout flow.
2–3 weeks · DesignModule development & customization
We build custom modules and integrations in two-week sprints, following upgrade-safe architecture standards.
4–28 weeks · DevelopmentQA, performance & security testing
We test every product path and checkout flow, then configure Varnish, Redis, and a security review before launch.
2–3 weeks · QALaunch & handover
We deploy to production and train your team on the Magento admin before we hand over the keys.
1–2 weeks · LaunchMagento development cost and timeline.
Three factors drive the price: catalog complexity, custom module requirements, and B2B logic. Adobe Commerce licensing is billed separately by Adobe.
- Investment
- $25,000–$60,000
- Timeline
- 8–14 weeks
- Theme
- Custom Hyvä
- Performance
- Varnish & Redis
- Integrations
- 2–4 third-party
- Investment
- $60,000–$150,000
- Timeline
- 14–24 weeks
- B2B
- Accounts & quotes
- Integrations
- ERP or CRM
- Included
- Content staging
- Investment
- $150,000–$300,000+
- Timeline
- 24–40+ weeks
- Architecture
- Multi-brand, multi-currency
- Front end
- Headless PWA
- Integrations
- ERP · PIM · OMS
The Magento toolkit we build on.
Proven, well-documented tools, chosen for performance and long-term maintainability.
Magento
PHP
MySQL
Tailwind CSS
Redis
GraphQL
React (PWA Studio)
AWSWays to work with us.
Pick the model that fits your project and team. All four include biweekly demos and full code ownership.
Fixed-Scope Project
A defined feature list, timeline, and price agreed before we start. You know the exact cost up front.
Best for fixed budgetsDedicated Team
Magento engineers and a solutions architect working as an extension of your team through launch and beyond.
Best for large buildsStaff Augmentation
A senior Magento developer added to your existing team to close a skills gap or add build capacity.
Best for existing teamsMaintenance Retainer
Ongoing security patching, extension updates, and support for a store already live, billed monthly.
Best for live storesEvery Magento build comes complete.
No hidden gaps. Each engagement includes everything you need to launch and maintain the store.
- Store & catalog audit
- A clear data model and technical scope before we write code.
- Hyvä theme build
- A performance-first storefront theme, not the default Luma stack.
- Varnish & Redis setup
- Full-page caching and session storage configured before launch.
- Custom module development
- Upgrade-safe code following Magento's architecture standards.
- Security hardening
- Access control, dependency hygiene, and a security-focused QA pass.
- Integration testing
- ERP, CRM, and PIM connections tested end to end before go-live.
- Team training
- A walkthrough session, so your team can manage products and orders confidently.
- Documented handover
- Clean, commented code and full admin access you own outright.
Magento stores we build across every sector.
The process stays the same. The catalog and B2B needs change by industry.
Wholesale & Distribution
Company accounts, tiered pricing, and bulk order workflows.
Manufacturing
Complex product configurations and B2B quote systems.
Multi-Brand Retail
Multiple storefronts and brands from one Magento instance.
Automotive & Parts
Large catalogs with complex fitment and attribute data.
Electronics
High-SKU catalogs with detailed spec and variant management.
Fashion & Apparel
Multi-currency, multi-region storefronts at scale.
Industrial Supply
Requisition lists and account-specific catalogs for procurement teams.
Enterprise Retail
High-traffic, high-GMV stores needing enterprise infrastructure.
Explore more software services.
Magento development is one of four ecommerce platforms we cover, under Ecommerce Development.
Ecommerce Development
Storefronts across every major platform, plus custom builds.
ExploreShopify Development
Hosted storefronts with custom Liquid themes and Shopify Plus.
ExploreWooCommerce Development
Self-hosted stores with full code and hosting ownership.
ExploreHeadless Commerce Development
Decoupled storefronts for maximum speed and design control.
ExploreEnterprise Software Development
Multi-department platforms with role-based access and audit logging.
ExploreERP Software Development
Custom ERP unifying finance, inventory, and operations.
ExploreAPI & Integrations
REST, GraphQL, and webhook layers connecting your systems.
ExploreEcommerce Marketing
Growth campaigns that bring qualified traffic to the store.
ExploreMagento development questions
The questions ecommerce leads ask us most before starting a Magento build.
Magento Open Source is free to download and self-host. Adobe Commerce, the paid enterprise edition, costs $22,000 to $125,000 or more per year in licensing, based on your store's gross merchandise value.
Magento development costs $25,000 to $300,000 or more, depending on scope, separate from any Adobe Commerce license fee. A Magento Open Source store costs $25,000 to $60,000, a custom Adobe Commerce store costs $60,000 to $150,000, and an enterprise multi-store build costs $150,000 to $300,000 or more.
Building a Magento store takes 8 to 40 weeks or more. A Magento Open Source store takes 8 to 14 weeks, a custom Adobe Commerce store takes 14 to 24 weeks, and an enterprise multi-store build takes 24 to 40 weeks or longer.
Magento Open Source is free, self-hosted software with core ecommerce features. Adobe Commerce is the paid enterprise edition, adding B2B tools, content staging, customer segmentation, and managed cloud hosting on the Cloud tier.
Yes. Adobe Commerce includes native B2B features: company accounts, tiered pricing, quote workflows, and requisition lists, built in rather than added through third-party apps.
Yes. We migrate products, customers, and order history from Shopify, WooCommerce, or any other platform to Magento without losing your search rankings.
Hyvä is a modern, lightweight Magento frontend theme that replaces the default Luma theme's heavy JavaScript stack with Tailwind CSS and Alpine.js. It matters because it cuts page load times significantly compared to a default Magento storefront.
Magento requires more maintenance than a hosted platform if custom modules and extensions aren't built with upgrade-safe architecture. Properly structured customizations stay compatible with future Adobe Commerce updates without becoming technical debt.
Yes. We build custom modules and extensions for features that no marketplace extension covers, following Magento's architecture standards to keep them upgrade-safe.
Yes. You own 100% of the custom module code, theme code, and store data, with no agency lock-in.
Yes. We audit the existing codebase, extension stack, and performance, then take over development or maintenance, including recovery of stalled or failed implementations.
Yes. We sign an NDA before the discovery call, before you share any product or business details with us.