Hoop Interactive designs and builds secure, scalable cloud infrastructure from scratch on AWS, Azure, or Google Cloud - with networking, access control, and disaster recovery configured correctly from the first deployment.
Cloud infrastructure setup is the process of designing and building the servers, networking, storage, and access controls a new application or system runs on - from a blank cloud account. Unlike migration, there's no existing workload to move, which means the design decisions made here shape everything the infrastructure will support for years afterward.
How that infrastructure gets built varies widely by approach. Manual console configuration is the fastest way to get something running and the fastest way to end up with undocumented, unrepeatable infrastructure. Infrastructure as Code fixes that by defining every resource in version-controlled files. At the largest scale, organizations running many teams adopt a Landing Zone: a pre-configured, multi-account environment with governance and security baked in from day one.
Three ways to stand up cloud infrastructure, and the scale each one genuinely suits.
| Approach | What it is | Best fit |
|---|---|---|
| Manual console setup | Resources configured by hand through the cloud provider's web console. | Quick prototypes and throwaway environments only. |
| Infrastructure as Code | Resources defined in version-controlled Terraform configuration. | Any production environment that needs to be reproducible and auditable. |
| Landing Zone | A governed, multi-account structure with security baselines applied org-wide. | Organizations running multiple teams, products, or compliance domains. |
What becomes hard to change later, and how much structure your organization actually needs today.
Network architecture, account structure, and IAM design are hard to retrofit once applications and teams depend on them. Infrastructure built on manual console clicks with no segmentation works fine until the business scales past the person who remembers how it was configured, and every fix afterward means untangling assumptions nobody documented.
Start with a single, well-architected environment if you're a startup or running one core product. Move to a Landing Zone if you're running multiple applications, multiple teams, or need isolated environments for compliance reasons.
Infrastructure built correctly from the start saves the far higher cost of rebuilding it under pressure once real traffic and real risk arrive.
Multi-AZ design means one failure is a blip, not a full outage.
Least-privilege access contains what a compromised service can reach.
Version control makes every infrastructure change auditable.
Traffic and team growth are absorbed by the original design.
Tested disaster recovery shortens the time back to normal.
A documented environment beats one person’s memory.
We scope the engagement around your workload and growth stage, not a fixed template.
Segmented public and private subnets, routing, and connectivity designed around your traffic patterns.
Least-privilege roles and policies, so every user and service has exactly the access it needs and no more.
Governed, multi-account structures for organizations running multiple teams or products.
Multi-AZ deployments and auto-scaling groups that handle traffic spikes without manual intervention.
Automated backups and a documented recovery process with defined recovery time objectives.
Encryption, centralized logging, and configuration aligned to SOC 2, HIPAA, or PCI DSS requirements.
Four situations send most founders and engineering leads to us for infrastructure work.
There is no existing infrastructure yet, and you want it built correctly rather than fixed later.
Your current setup exists only in one person's memory, with no documentation or version control.
There is no redundancy, so one failure means a full outage instead of a brief blip.
SOC 2, HIPAA, or a customer security review needs infrastructure controls you don't currently have.
These five mistakes account for most of the fragile or insecure infrastructure we get asked to fix.
Running production on one server or one availability zone means one failure takes everything down. We design for redundancy from day one.
Broad "just give it access" permissions turn a small breach into a large one. We scope every role to least privilege from the start.
A flat network means a compromised service can reach everything else. We separate public and private resources by design.
Teams find out their backups don't work during an actual incident. We test recovery before you need it, not during an outage.
Console-clicked infrastructure has no audit trail and no way to review changes before they ship. We define everything as code from day one.
Six stages, from first call to a live, documented environment. We work in weekly sprints with a demo every Friday.
We review your application, expected traffic, and compliance requirements before designing anything.
1–2 weeks · DiscoveryWe design the network, account structure, and access model, sized to your actual scale, not a hypothetical one.
1–3 weeks · DesignWe build the environment in Terraform, in weekly sprints with a working demo every Friday.
2–12 weeks · DevelopmentWe configure IAM, encryption, and logging aligned to any compliance framework your business needs.
1–3 weeks · SecurityWe test failover, auto-scaling behavior, and disaster recovery before calling anything production-ready.
1–2 weeks · TestingWe go live and hand over documented, version-controlled infrastructure your team can maintain confidently.
3–5 days · LaunchThree factors drive the price: number of environments, high-availability requirements, and compliance scope. Ongoing cloud hosting bills separately based on usage.
Proven, well-documented tools, chosen for security and long-term maintainability.
Pick the model that fits your project and team. All four include weekly demos and full infrastructure ownership.
A defined architecture, timeline, and price agreed before we start. You know the exact cost up front.
Best for fixed budgetsCloud infrastructure engineers working as an extension of your team through launch and beyond.
Best for larger buildsA senior cloud engineer added to your existing team to close a skills gap or add capacity.
Best for existing teamsOngoing monitoring, security patching, and infrastructure changes, billed monthly.
Best for live environmentsNo hidden gaps. Each engagement includes everything you need to launch and maintain the environment.
The process stays the same. The compliance and scale needs change by industry.
Right-sized infrastructure that scales with product growth.
PCI DSS-aligned infrastructure with strict access controls.
HIPAA-compliant environments built for patient data.
Auto-scaling infrastructure built for seasonal traffic.
High-availability infrastructure for content-heavy platforms.
Always-on infrastructure for real-time tracking systems.
Multi-account Landing Zones for large organizations.
Secure, reliable infrastructure for client-facing platforms.
Real work, real numbers, see how we did it for BeesApp.
99.9%
BeesApp came to us with a broken patchwork of PHP, Django, and Vue.js. We tore it down and rebuilt the entire system from scratch using Next.js, Flutter, and FastAPI - delivering 99.9% uptime, 120+ API endpoints, and enabling market entry in Saudi Arabia.
120+
API Endpoints
74%
Faster Load
40%
Lower Costs
Cloud infrastructure setup is one of six services we cover under Cloud & DevOps.
The full cloud service this sits under.
ExploreMigration strategy & cost optimization.
ExploreMoving existing workloads onto the new foundation.
ExploreConnecting cloud services to each other and to on-premise.
ExploreApplications architected for the cloud from the start.
ExploreCI/CD pipelines and release automation on top of this base.
Multi-department platforms running on this infrastructure.
ExploreHardening, testing, and ongoing support after setup.
ExploreThe questions founders and engineering leads ask us most before starting an infrastructure project.
Cloud infrastructure setup builds a new environment from scratch, with no existing workload to move. Cloud migration moves an existing application or system from on-premise or another cloud into a new environment, which adds dependency mapping and cutover planning that a greenfield setup doesn't need.
Cloud infrastructure setup costs $8,000 to $200,000 or more, depending on scope. A startup or single-environment setup costs $8,000 to $25,000, a production-grade multi-environment setup costs $25,000 to $80,000, and an enterprise multi-account Landing Zone costs $80,000 to $200,000 or more.
Cloud infrastructure setup takes 3 to 24 weeks or more. A startup or single-environment setup takes 3 to 6 weeks, a production-grade setup takes 6 to 14 weeks, and an enterprise Landing Zone takes 14 to 24 weeks or longer.
A Landing Zone is a pre-configured, multi-account cloud environment with security, networking, and governance baked in from the start, used by organizations running many applications or teams that need isolated, standardized environments.
Yes. We design for multiple availability zones by default on production workloads, and add multi-region architecture for applications where regional outages would be unacceptable.
Yes. We define every environment in Terraform, so your infrastructure is version-controlled, reviewable before changes ship, and reproducible if you ever need to rebuild it.
Yes. Greenfield infrastructure setup for a new product is one of our most common engagements, scoped to match your current stage without over-building for scale you don't have yet.
Yes. We set up automated backups, a documented recovery process, and defined recovery time and recovery point objectives appropriate to your application's risk tolerance.
We configure network segmentation, least-privilege IAM roles, encryption at rest and in transit, and centralized logging as standard on every infrastructure setup, not as an optional add-on.
Yes. You own 100% of the Terraform code and configuration, delivered in a documented repository with no vendor lock-in.
Yes. We offer managed DevOps retainers covering monitoring, security patching, and infrastructure changes for an environment already live.
Yes. We sign an NDA before the discovery call, before you share any infrastructure or business details with us.
AWS
Microsoft Azure
Google Cloud
Terraform
Cloudflare
Prometheus
Grafana
Datadog
